There is nothing in iCloud, the hardware upgrades, or the voice recognition that is making me go crazy over this phone. The demonstrations of the voice prompts are impressive, but how useful is that really? Is it so time consuming to press the alarm clock or weather channel app icons? I guess maybe it would come in handy while driving... Sorry, but the additions of the A5 chip, a new camera, and dual bands still has me wondering what in the 17 Apple has been doing for the last year.