This entire article is false ... and EXTREMELY disconcerting.
Penn State does NOT have goodwill on its balance sheet. It will NEVER have goodwill on its balance sheet. The reason is, goodwill can never exist for Penn State, because goodwill only results from a sale/disposition of an entity, in which the net proceeds exceed its balance sheet valuation.
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BASIC ACCOUNTING LESSON:
For those who aren't familiar with accounting concepts, or business org sales/acquisitions, think of goodwill this way. You establish Company X .. by definition, you will never have "goodwill" until that company's ownership changes hands. A Balance Sheet has 3 main buckets ... Assets, Liabilities and Equity. Your Assets must always equal your Liabilities + your Equity (or, thought of another way, Assets - Liabilities = Equity). But let's say your Balance Sheet shows Company X is "worth" $5. That is, your Assets are $5 greater than your Liabilities. That's your Equity. For illustration's sake, let's say your Assets are $10, your Liabilities are $5, so $10-5=$5, so your Equity is $5.
Company Y wants to buy it, and they decide to give you $6. From an accounting perspective, that don't make no stinkin' sense. The balance sheet is now not balanced, and that can't be ... Assets $10 - Liabilities $5 = Equity $6. We can bring
@LionJim in here to verify, but I'm pretty sure you can see that math ain't mathin'. So, what they came up with is an "intangible asset" of "Goodwill" - the excess of your preexisting Balance Sheet valuation over the disposition price. Here, Goodwill would be an Asset of $1. Now Assets = $11, Liabilities still = $5 and Equity = $6, and all is good in the world.
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The key takeaway there is that Goodwill isn't something that exists, and just isn't recognized until a sale ... it literally DOES NOT EXIST until/if a sale is above the "net worth" on the balance sheet.
Barry's entire article is based on the premise that we should be basing our decisions re the university on things that literally don't, and cannot, exist.
Barry, you are a liar and a charlatan. You should have your accreditations/licenses re financial advisement suspended, if not outright revoked.
This is beyond effed. This is legitimate "malpractice."