Something tells me the Patriots sent them sponsorship money, but never pledged any other support. The Dairy Council sort of ran with it.
I'll be shocked if the Patriots wind up sending any stars to the school. If they do, they deserve huge props for making a simple gesture to amend the +$#!-up of another entity for the sake of little kids. But, I don't think it will happen, and it's not bad on them if they don't.