Article The Athletic ranks SEC Football programs from most valuable to least ahead of 2025 season - Dan Morrison

[SixPackSpeak]

The Athletic ranks SEC Football programs from most valuable to least ahead of 2025 season by Dan Morrison

 

[Maroon Eagle]

15th — 250 million

Texas is 1st with over 2 billion

Ole Miss is 11th. 500ish million.

 

[PBRME]

 

[85Bears]

Should just rehire Arnett, let Brad Peterson get the band back together, will have that value down to 50 million in no time. I think if we are patient they can make the program worthless in five years.

 

[pseudonym]

Ok, but this is just a made up metric for clicks.

The methodology used is interesting as well. The Athletic used real-life pro transactions to gauge the market. NFL and NBA sales became a benchmark for the SEC. From there, prestige factors like championships, facilities, and population trends all played their role. Using spending numbers from programs can be difficult, though. Programs often have “squishy” reporting for revenue, however, which adds its own challenge. Still, for the SEC, a multiplier range of 5-13x a program’s revenue was used. The House settlement and things like stadium value didn’t come into use.

 

[AttalaDawg72]

We should at least be above Vandy, Kentucky, and Missouri on a consistent basis.

 

[Maroon Eagle]

Ok, but this is just a made up metric for clicks.

All metrics are made up.

Some of them even work.

 

[Mr. Cook]

Ok, but this is just a made up metric for clicks.

Agreed. It is obvious bait. &tate is not ranked last*******

 

[pseudonym]

All metrics are made up.

Some of them even work.

We could have come up with the same rankings over a couple of beers at the bar.

It’s amazing people can still make a living producing click-bait content. AI will make people who produce this kind of content obsolete.

 

[Maroon Eagle]

We could have come up with the same rankings over a couple of beers at the bar.

It’s amazing people can still make a living producing click-bait content. AI will make people who produce this kind of content obsolete.

Unless they used AI to generate the numbers…

 

[Mr. Cook]

Unless they used AI to generate the numbers…

AI would probably predict that the Montreal Expos will win the World Series in the next t 20 years*****

 

[85Bears]

AI would probably predict that the Montreal Expos will win the World Series in the next t 20 years*****

Yea I’m seeing some unrelated AI on other platforms make up some crazy nonsensical stuff.

 

[RopeDawg]

We should at least be above Vandy, Kentucky, and Missouri on a consistent basis.

Kentucky no but Vandy and Missouri yes. UK has much larger fan base, wealthier and bigger brand. UK only SEC team in the state. If teams were for sale would you rather own UK or Miss. State?