They had a couple of people that worked the program, including David Saunders at one time.
They "targeted" certain student-athletes (most who happened to be high Division I recruits) and provided them with extra tutoring, extra counseling, etc. Because it was a company, there was no NCAA violation (the NCAA looked into the program and they scaled back some).
Anyway, Saunders would represent the program, go and have booster clubs at the schools donate a little bit and pay for testing that would allow some students to be certified "special education," which meant lower NCAA requirements. This was considered dirty, and a counselor at a large 6A school called them out on it, and they distanced themselves from Saunders.
For a while, they changed the focus to getting Mississippi schools to change to a 10-point grading scale. It worked. The guy behind this was a Mississippi State guy. He basically met with superintendents and school boards and lobbied for the 10 point grading scale. It was hugely successful. Most school districts in Mississippi are now 10-point because of this guy. He moved on to a better job and the Gameplan pretty much ended up being a PR piece for the Cellular South Foundation, which has made some donations to The Education Center and a couple of other diploma mills.