I was a little skeptical when I first heard about the Egg Bowl hashtag, but the more I think about it, the whole thing just seems like great forward-thinking. Every time I watch a game or a show on TV, there's always a twitter handle or a hashtag being promoted. It's good to finally be in the forefront of some of the new marketing and technology stuff, and I'm convinced that we'll see more things like endzone hashtags from some of the bigger programs in the years to come. Hats off to Stricklin and co.