Too many of the "Kentucky is a basketball state" fans are living in the past. Football tv contracts are more lucrative that MBB contracts. The Football Championship Series generates revenue for the teams, not the NCAA. Home football games generate more revenue than MBB. 50,000 plus fans, many in premium seats, club level seats and suites, generate millions of dollars per game. In 2025 Football was the major revenue generator for UK Athletics. Shocking, during a blah year, football revenue was about twice as that of MBB. I understand that fans 'hung their hats" on men's basketball for years due to success, but football has generated more revenue during the majority of that time.