Why not sell more for full price to people that will actually show up? Clowns.
You are correct. They have too many tickets, they need to be lowered to around 9,000 instead of 11,000. The good news is that the Stadium expansion should help since the students will all be in one place, in the end zone, rather than being spread around to three different areas. I will help it look better more than anything else. As is, students want to sit in the upper deck, even for big games where 11,000 students are there. They would just rather cram into the lower level.