Think about this. ESPN made this deal with Texas for the Longhorn network that basically 17d all the other teams in that conference. They had to know this would lead to some hard feelings amongst other teams in the conference. aTm has fired the opening shot which is probably going to be the demise of the Big XII. Rumors are swirling that some teams will go to the PAC and some to the SEC. ESPN already has big $$ deals with both of these and increased viewers will mean more advertising $$ for ESPN. Sure ESPN will have to pony up some more $$ to the SEC and PAC but they'll make more $$ due to a larger number of viewers watching these conferences and increased advertising rates as a result.
This is just something the conspiracy theorist in me came up with. Discuss/cuss
This is just something the conspiracy theorist in me came up with. Discuss/cuss