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<blockquote data-quote="WVUALLEN" data-source="post: 132790000" data-attributes="member: 1112294">In 2022-23, 70% of the Big 12 reached the NCAA men’s basketball tournament, which was the highest rate of the Power Five schools. On the women’s side, 60% (also the most in the country) of Big 12 schools made the tournament.If there is a way to extrapolate dollars out of a basketball-specific deal with the conference’s current partners, Yormark will consider it.Currently, all Power Five conferences have media rights deals that delegate broadcasting rights for both football and basketball games to specific media outlets, with football rights driving most of the bargain.If the situation presents itself where we can create more value by decoupling football from basketball, we’ll pursue it, but that doesn’t mean we’re going to do it. It’s all about the value equation. At least we have the option to pursue that if we feel that’s appropriate.” Yormark saidAdding Connecticut for basketball only will work if basketball teams have their own media deal and not a share of football media deal.</blockquote>

[QUOTE="WVUALLEN, post: 132790000, member: 1112294"] In 2022-23, 70% of the Big 12 reached the NCAA men’s basketball tournament, which was the highest rate of the Power Five schools. On the women’s side, 60% (also the most in the country) of Big 12 schools made the tournament. If there is a way to extrapolate dollars out of a basketball-specific deal with the conference’s current partners, Yormark will consider it. Currently, all Power Five conferences have media rights deals that delegate broadcasting rights for both football and basketball games to specific media outlets, with football rights driving most of the bargain. If the situation presents itself where we can create more value by decoupling football from basketball, we’ll pursue it, but that doesn’t mean we’re going to do it. It’s all about the value equation. At least we have the option to pursue that if we feel that’s appropriate.” Yormark said Adding Connecticut for basketball only will work if basketball teams have their own media deal and not a share of football media deal. [/QUOTE]

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