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On3 Celebrates 4-Year Anniversary

Screen Shot 2021-07-30 at 9.23.55 AMby: Shannon Terry08/01/25ShannonTerry
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Today marks four years since we launched On3. In some ways, it feels like yesterday. In others, it feels like we’ve been building toward this moment for three decades. The truth is—we’re just getting started.

While On3 officially launched in 2021, its roots run much deeper. The early days of Rivals and the evolution of digital college sports and recruiting coverage laid the foundation for what we’ve become: a modern sports media company built on trust, data, community, and innovation.

In just four years, we’ve grown from a startup into one of the most trusted voices in college and high school sports. We’ve signed hundreds of partnerships, completed key acquisitions—including Rivals—and expanded our team, our technology, and our impact.

But we’re not chasing short-term wins. We’re building a long-term, independent brand grounded in quality, credibility, and engagement. At the heart of that mission are our iconic fan sites, thriving message board communities, original content, and our rapidly growing team of national newsbreakers and creators.

As we head into year five, our focus is sharper than ever: protect and grow our brands, serve our audience, keep investing in the future and deliver more value to our members.

We appreciate your support, and just like you, we love college and high school sports. As the landscape undergoes unprecedented change, we remain committed to being your trusted source and home for the most passionate fans.