It's not nearly as attractive as $200 Tylenol or a $600 blanket.
My beef with the medical industry is it's the only "service" industry where you can't walk into a place that provides said services and a see in clear writing on the wall how much each procedure costs like you can at restaurants, tire shops, barber shops, clothing stores, grocery stores, etc.. I've even asked, as in "Doc, how much is this damn test going to cost me?" and nobody can give me an answer.
It's like if you went to Kroger, got a cart of groceries, took them home for $20, ate them and then received a bill six weeks later for $900 even though you know the grub surely to F didn't cost that damn much. I firmly believe they make the **** up, and then accept what they can squeeze out of you. I've been to medical collections before. It's amazing I've settled $2,000 bills for a couple hundred bucks, and yes, my credit sucks, but I did that when I was a 19 year old with a way-too-high-of-a-limit credit card who loved the nose candy.
I know if I walked in to a doctor's office and saw a sign that said "Bloodwork: $400" I'd probably have ole' sawbones skip that part.