Veazey is just good...
- Thread starter dawgstudent
- Start date
What a great story idea...good work on determining an answer, even if it is highly fuzzy. Certainly the tone of any MSU mention would make an impact on the overall perception. ie:
Good - "There's Dan Mullen, who's taking over the MSU job next season...I wouldn't be surprised if the Dogs are back in the bowl picture pretty quickly..."
Not so good - "There's Dan Mullen, he's leaving the Gators after tonight to become head coach at MSU, take a good look cause this is likely the last time you'll see him coaching in the post-season."
My guess on MSU mentions tonight.....two.
Good - "There's Dan Mullen, who's taking over the MSU job next season...I wouldn't be surprised if the Dogs are back in the bowl picture pretty quickly..."
Not so good - "There's Dan Mullen, he's leaving the Gators after tonight to become head coach at MSU, take a good look cause this is likely the last time you'll see him coaching in the post-season."
My guess on MSU mentions tonight.....two.
1. Pilson, the guy he actually talked to, was very clear...
2. The other issue that will be encountered will be HOW the connection between Mullen and MSU is made. It will be one thing if the announcer says...
3. One axiom in marketing that IS well-tested, is "A picture is worth a thousand words." While there will be a picture of Mullen, there is unlikely to be a corresponding picture of MSU there. The primary picture will be of Mullen in Gator gear, hugging Gator players, and getting doused with Gatorade.
4. One or two mentions, btw, will not do it. The brand standard is seven messages delivered in at least three different ways. You still have to get past the dreaded OleMiss/MissState conflation error.
5. Even the second firm that wrote about the value of a single mention was vague at best since 19 other schools were mentioned.
6. Finally, here's my real question. How many times will the announcers say...
It could happen.
I taught this **** (assessment, measure, survey research) for 11 frickin' years and I completely concur with him... there is no market research metric available to suggest that a mention is worth anything.
2. The other issue that will be encountered will be HOW the connection between Mullen and MSU is made. It will be one thing if the announcer says...
It will be quite another thing if he says...
3. One axiom in marketing that IS well-tested, is "A picture is worth a thousand words." While there will be a picture of Mullen, there is unlikely to be a corresponding picture of MSU there. The primary picture will be of Mullen in Gator gear, hugging Gator players, and getting doused with Gatorade.
4. One or two mentions, btw, will not do it. The brand standard is seven messages delivered in at least three different ways. You still have to get past the dreaded OleMiss/MissState conflation error.
5. Even the second firm that wrote about the value of a single mention was vague at best since 19 other schools were mentioned.
6. Finally, here's my real question. How many times will the announcers say...
It could happen.
I wear an MSU jacket a lot, and have a few MSU shirts I wear sometimes. Most people I know know I went to Mississippi state, but I still got 3 congratulatory emails when OleMiss beat TTech. People outside of the SEC just don't know the difference, or don't care.
to run by and give the announcers a pre-game hummer and I bet they'd mention ole miss a few times.
Greg "Ninja" Byrne said, "<font face="Georgia" size="2">great pub for Mississippi State in the week leading up ... and, most notably, the night of the game with the national broadcast audience."
Do not contradict the Ninja.</font>
Do not contradict the Ninja.</font>
Understandably there probably isn't tangible, quantifiable data that would provide us with solid evidence that a "mention" in this medium will make some sort of incredible publicity- however, for those kids that are watching this game with MSU being a possible school for them to play for, the "mention" that this guy whose team is skull dragging this Oklahoma defense has to matter in some way.
I refuse to believe that Dan Mullen being connected with Mississippi State University in front of 20 million or so viewers (with some of them being prospective players) could be a bad thing or produce negative results for MSU.
Would it work for a data set, probably not, but I don't necessarily think thats what Veazy was after.
Who gets mentioned more, State or Ole Miss? Gotta go with OM, but I think the appeal of "This coach that just skulldragged Oklahoma's defense is now a head coach at MSU" might be slightly more than "The National Champion Florida Gators, whose lone loss came at home to Ole Miss." That's def. debatable, but I am a master debater.
(well, Cut actually left early) before coming to OM. Not much positive pub or momentum but who knows how it affected the general public.
Yep, and that's one of the things that I listed as a pro for the Cotton Bowl bid. It was the only SEC/Big 12 match up in the bowl season outside of the national title game, so I figured that it would be looked at in some regard as a prequel for what might happen in the national title game.
I don't know what they'll mention, but it definitely wouldn't surprise me at all if Ole Miss beating TTU in the Cotton Bowl were to be mentioned at least once in reference to the SEC/Big 12 debate that has been going on all year.
Edited to add: The Wild Card in all of this is that this is a FOX broadcast, and based on the ones I've seen so far I've been unimpressed. They seem to be as uninformed a group as I've seen. It wouldn't surprise me if the broadcast team went into the game not knowing Mullen's name, much less the fact that he's going to MSU next year, and it wouldn't surprise me if they thought Florida's only loss was to LSU or someone else in the SEC.
I don't know what they'll mention, but it definitely wouldn't surprise me at all if Ole Miss beating TTU in the Cotton Bowl were to be mentioned at least once in reference to the SEC/Big 12 debate that has been going on all year.
Edited to add: The Wild Card in all of this is that this is a FOX broadcast, and based on the ones I've seen so far I've been unimpressed. They seem to be as uninformed a group as I've seen. It wouldn't surprise me if the broadcast team went into the game not knowing Mullen's name, much less the fact that he's going to MSU next year, and it wouldn't surprise me if they thought Florida's only loss was to LSU or someone else in the SEC.
Let me break this down. You are saying that although there is not shred of evidence of any kind, you are going to simply believe that it will "matter in some way." This is why the frickin' jury system sucks and all legal matters should be solved with trial by combat or some other **** that best represents the chaos in the universe. Go ahead and believe it.
On the other hand, you
Allow me to dispense several ways it could produce negative results.
1. Florida has another inexplicably poor performance. While I don't expect it to happen, stranger things have happened.
2. If the announcers keep referring to it as Meyer's offense and say things like, "Everybody know Meyer has the last word," or "With Addazio, Meyer gets a guy as good as Mullen, this offense will never miss a beat," or my personal favorite, "With Tim Tebow on the field, you don't even need an offensive coordinator."
3. The announcers mention the Ole Miss defeat more than they mention Mullen.
4. The announcers mention HDN's interview on ESPN that gives the three keys to beating Florida.
5. The announcers inevitably interpolate Ole Miss and Mississippi State.
6. The announcers start sucking on Sly Croom's johnson and talk about how he was doing it the right way, but was not given time to finish the job.
7. The announcers decide that since Kevin Wilson is at the game they will mention that he was considered for the MSU position, but decided to wait on something better after winning the Broyles Award and the FootballScoop Offensive Coordinator of the Year Award.
8. The announcers start talking about Nutt being SEC Co-Coach of the Year.
I could go on, but you get my drift.
Parapsychology, and my Ouija Board says that you are full of ****!
Sorry, We bow before your greatness!
Sorry, We bow before your greatness!
I was at BWW for the first half and couldn't hear much. In the second half I was home and didn't hear any.