Amount Texas A&M to pay NASCAR, IndyCar for car sponsorships in 2025 revealed

After dabbling in motorsports in 2024, Texas A&M University returned to the NASCAR world in 2025, striking a deal to serve as a primary and associate sponsor for Haas Factory Team and Cole Custer. Last season, Texas A&M teamed up with Stewart-Haas Racing for a couple of races, and now they’re back for more. 

Not only will the Aggies sponsor Cole Custer in the NASCAR Cup Series, but they’re also sponsoring Felix Rosenqvist in the NTT IndyCar Series. Specifically, Texas A&M will be doing the “Double” on Memorial Day weekend, adorning Custer’s vehicle and Rosenqvist’s uniform and helmet.

To start Sunday, May 25, Rosenqvist will take on the Indianapolis 500 with the maroon and camo adding to his uniform. They will then be represented on the No. 41 Ford Mustang of Custer, as the NASCAR Cup Series brings the Coca-Cola 600 to the masses.

It is clear that Texas A&M sees a lot of value in motorsports. Both IndyCar and NASCAR are getting love with this sponsorship, and the amount the university is paying has been revealed. According to Eben Novy Williams of Sportico, “Texas A&M University has agreed to pay $335,000 this year to continue advertising in motorsports.

“The school recently signed a $275,000 commitment to NASCAR’s Haas Factory Team and a $60,000 commitment to IndyCar’s Felix Rosenqvist, according to documents obtained by Sportico via open records request. In return, the College Station university will receive a wide range of deliverables, including advertising on cars and driver apparel, VIP hospitality, and social media promotion.

“Last October the school agreed to pay $160,000 to be the primary sponsor of Stewart-Haas Racing cars at two NASCAR tracks.”

As you can tell, Texas A&M must’ve liked what they got out of their first season in motorsports, as they’ve doubled down on sponsorship opportunities in the NASCAR and IndyCar world. Additionally, Custer and Rosenqvist were excited about the news as well, with the former providing a statement on the development.

“I’m proud to carry the Texas A&M branding on our No. 41 Ford Mustang this season,” Custer said, via a press release. “It was a productive partnership in 2024, so we look forward to expanding the relationship and raising awareness around Texas A&M’s commitment to our country’s military personnel. The Aggie Core Values align well with our philosophy at Haas and resonate with the NASCAR fanbase.”

As Cole Custer looks to return to Victory Lane in the NASCAR Cup Series, he’ll be hoping to do it with a Texas A&M paint scheme on his ride. Time will tell if he’s able to, but it’s evident the Aggies are believers in this strategy. We’ll see if it yields the results they’re looking for.

— On3’s Jonathan Howard contributed to this article.