Channing Crowder reveals Jordon Hudson directed Bill Belichick interview on The Pivot: 'She lurks'

As part of a promotional tour for his new memoir, “The Art of Winning: Lessons from My Life in Football,” Bill Belichick has been hitting the television and podcast airwaves in recent weeks. The first-year North Carolina head coach’s media blitz began rather poorly during a disastrous interview with CBS Sunday Morning earlier this month in which his relationship with 24-year-old girlfriend Jordon Hudson took center stage after she reportedly exerted undue influence.

Since then, the six-time Super Bowl-winning head coach has been doing cleanup work in subsequent interviews, including notably last week on Good Morning America with former New York Giants star Michael Strahan. But it turns out the CBS flop wasn’t a one-off.

During last week’s appearance on the popular The Pivot Podcast with fellow NFL alums Ryan Clark, Channing Crowder and Fred Taylor, Hudson once again took a particularly invasive approach to Belichick’s interview in an effort to control the narrative around her 73-year-old beau. So much so, in fact, that it took the seasoned podcast hosts by surprise.

“His old lady is different. She lurks,” Crowder said on the May 16^th episode of the Hochman & Crowder Show on WQAM in Miami. “It’s weird to know him as Coach Belichick running the entire organization as GM, head coach, talent coordinator, all that stuff, and then to see this tiny, little 95-pound girl kind of pretty much telling him what to do.”

Hudson, a former collegiate cheerleader who recently took third in the Miss Maine USA pageant, took a similar approach to the CBS Sunday Morning interview. She rejected a line of questioning about the circumstances around how she and Belichick first met and then allegedly stormed off the set and delayed shooting for 30 minutes, according to a report from TMZ.

“She was there. She choreographed the open. … Jordon’s something. … She was there and she kind of coordinates it (like a) brand manager,” Crowder continued. “… She has her paws on the situation. It’s different. … It was weird to be around Belichick and Jordon. I don’t see Belichick in that light, but he just smiled and nod.”

Last week, an extensive New York Times feature on Hudson revealed HBO and its popular Hard Knocks docuseries pulled out of a potential opportunity to follow Belichick during his first few months as the Tar Heels coach. That was due in large part to Hudson’s heavy-handedness in as her role his PR specialist.

“This winter, producers at N.F.L. Films decided that a new season of its sports docuseries, ‘Hard Knocks,’ would focus on Mr. Belichick’s efforts to build the U.N.C. football program ahead of the 2025 season,” the New York Times’ Katherine Rosman wrote. “HBO agreed to air it.

“But days before they were set to announce the series, Ms. Hudson demanded she be granted content approval and partial ownership of the show, according to a person familiar with the deal who spoke on the condition of anonymity because they were not authorized by producers to speak to a reporter. N.F.L. Films pulled the plug.”

— On3’s Grant Grubbs contributed to this report.