Crimson and Cream - Oklahoma Sooners Collective

Oklahoma’s crowded NIL collective market got a little less congested in December 2022. Sooner-focused NIL collectives Crimson and Cream and Strengthening Oklahoma announced they were officially merging and will now operate under the Crimson and Cream brand name. Strengthening Oklahoma was founded in August 2022 by former Oklahoma football stars Dusty Dvoracek and Gabe Ikard, along with Josh Smith, an offensive lineman on the Sooners 2000 national championship team. Crimson and Cream was unveiled in September 2022 with a long list of former Sooner greats in multiple sports on its Advisory Board. Crimson and Cream grabbed a lot of headlines for its ambitious fundraising campaign that generated more than $1.4 million in less than a month. The collective’s Board of Directors also features some of the top business leaders in Oklahoma from companies like Cameron Financial Strategies, Viking Minerals, Arthur J. Gallagher & Co., and Stevens Trucking. Crimson and Cream is operated by Student Athlete NIL, the company that runs multiple successful collectives across the country such as Success with Honor at Penn State and Knights of The Raritan at Rutgers.