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Oklahoma women's basketball lands teamwide deal with local car dealership

Talia-HS-white-300x300by:Talia Goodman05/24/24


Predicting the win total ceiling, floor for Oklahoma Sooners in 2024 | 05.08.24

Oklahoma women’s basketball announced a significant teamwide NIL deal with local auto dealer Fowler Auto on Thursday via X and Instagram. 

The video announcement featured star players such as Skylar Vann, Payton Verhulst and Sahara Williams receiving brand-new cars from the dealership. 

Oklahoma players have strong NIL resumes

The Oklahoma Sooners are no stranger to NIL deals, with Verhulst previously signing a deal with Powerade, Vann inking a deal with Good Molecules and the team partnering with Epsilon Marketing in March of this year. Team members also have NIL deals with the Sooners-focused Crimson and Cream collective.

The deal with Fowler Auto is significant, though, as the auto dealership provided members of the team with new cars. 

Women’s sports teams have inked similar NIL deals in the past, with Utah gymnastics being gifted cars through the Crimson Collective and the Toledo women’s basketball team landing a deal with Jim White Toyota. These NIL deals have created valuable opportunities for female athletes to monetize their talents through name, image and likeness. 

Reactions on social media were notably positive, with fans, reporters and members of the community praising the team-wide NIL deal. One reporter quote-tweeted the post, saying “Oh this is FIRE.” 

Oklahoma women’s basketball had an impressive 2023-24 campaign, winning the 2024 Big 12 regular-season title and besting Florida Gulf Coast to reach the Round of 32 in the NCAA Tournament

The Sooners return most of their roster from a season ago and were named one of On3’s “winners” of the transfer portal after landing sought-after 6-4 forward Raegan Beers out of Oregon State, who averaged 17.5 points and 10.3 rebounds last season as a sophomore. The Sooners were also ranked No. 12 in On3’s post-Spring Top 25 as the third-ranked team in the Big 12.

This NIL deal with Fowler Auto highlights the growth of women’s sports and the desire to provide new opportunities and recognition for student-athletes throughout their communities.