Matt Santangelo and Shaniqua Nilles, two former Gonzaga basketball players, launched the Friends of Spike collective in March 2022 to help Bulldogs student-athletes capitalize on their NIL. Friends of Spike said it hopes to be the bedrock to providing a long-term and organized NIL program around GU student-athletes. “Supporters of the men and women who represent Gonzaga athletics as student-athletes now will be able to engage directly with athletes for corporate advertising campaigns, youth sports coaching sessions, brand representation, merchandising programs, speaking appearances and more,” the collective said. The NIL program is sponsored by Spokane-area businesses Gee Automotive, Washington Trust Bank, The Wolff Company and Dealers Auto Auction, along with Santangelo and Nilles. “As former student-athletes here in Spokane, we know firsthand how much of an impact we can have on the community and the world,” Santangelo and Nilles said.