Arkansas Edge was launched in November 2023 and dubbed as the "official collective of the University of Arkansas." Operated by Blueprint Sports, the new leadership took over for the previously operating ONEArkansas NIL collective that launched in August 2022. Arkansas Edge will support all 465-plus Razorback student-athletes, according to athletic director Hunter Yurachek. “As we continue to strategically position our programs to compete and win championships within the SEC and nationally, Arkansas Edge is the optimum way for Razorback fans to support our student-athletes through NIL,” Yurachek said. "NIL is integral to the success of our program and is reshaping the future of athletics at every major university nationwide. Arkansas Edge and its innovative team will work hand-in-hand with us to continue to connect our student-athletes with NIL opportunities that also serve our community, state and region."