ONEArkansas NIL, an Arkansas focused collective, launched in August 2022 to assist Razorback student-athletes “connect, educate, and facilitate their charitable efforts while serving fellow Arkansans and others.” ONEArkansas NIL is spearheaded by Marvin Caston, a former Razorback football player and Senior Director of Development at the Razorback Foundation. There are other connections between OneArkansas NIL and the nonprofit Razorback Foundation Inc., the private fundraising arm that raises millions of dollars in support of the University of Arkansas athletics department. According to the Arkansas Secretary of State’s office, Razorback Foundation Executive Director and General Counsel Scott Varady is the collective's manager and registered agent. ONEArkansas NIL says it will serve nonprofits throughout the Natural State. The collective says it will select and assign ambassadors to work alongside nonprofit organizations to advance charitable missions. While the group does not explicitly say it’s 501(c)(3) exempt, ONEArkansas NIL claims donations are tax-deductible.