Pony Sports DTX, an SMU-focused NIL collective, was founded in October 2021. After being left behind in conference realignment and losing football coach Sonny Dykes to rival TCU, Pony Sports DTX quickly ramped up to become one of the most aggressive and well-funded collectives in the Group of 5. “That was the moment we knew that if the NIL wasn’t going to be something we invested in, then I think we were going to be left behind permanently,” Pony Sports DTX’s managing member, who asked not to be identified, told The Athletic. The group claims to have raised seven figures from collective members through three forms of donations – annual contributions, NIL deal sponsorships and individual contributions. Pony Sports DTX has already a number of deals with players on the Mustangs’ football roster.