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Missouri OL Cayden Green stars in commercial for Sticklen & Sticklen law firm through NIL deal

ns_headshot_2024-clearby: Nick Schultz08/07/25NickSchultz_7
Missouri OL Cayden Green
© Eric Canha-Imagn Images

Since the NIL era began in 2021, companies started bringing college athletes into commercials. Missouri offensive lineman Cayden Green is the latest to do so.

Green starred in an ad for Sticklen & Sticklen law firm through an NIL deal. It featured the 6-foot-5, 324-pound lineman with three attorneys at the firm promising to get their clients the money they deserve in their cases.

But with Green’s presence, it wasn’t about “money” in the ad. The Columbia-based firm said clients would get their “Green.”

“The Sticklen & Sticklen team will get you some ‘Green,'” Green said in the ad.

Green’s partnership with Sticklen & Sticklen is his latest venture into the NIL space. He has a deal in place with the Missouri-focused NIL collective, Every True Tiger, and was featured on a box of coffee launched in conjunction with the organization. Green has a $711,000 On3 NIL Valuation.

Missouri has made a major NIL investment in football over the last two years. The school spent $31.7 million on NIL from July 2024 to June 2025, the St. Louis Post-Dispatch’s Eli Hoff reported. That figure includes a hefty sum last month, per financial documents and invoices from the Every True Tiger collective.

In 2024, Missouri spent nearly two-thirds of those dollars on football and 25% on men’s basketball, according to the Post-Dispatch, while the rest was split among the rest of the athletics programs. All told, the Tigers spent $12.4 million in 2024, and that number increased to $25 million through June. Of that $25 million, nearly $10.3 million came in June.

Cayden Green looking to take step forward in 2025

Cayden Green started his college career at Oklahoma before arriving at Missouri in 2024. He immediately became a key part of the Tigers offensive line, starting all 13 games at left guard. He’ll now look to anchor the Mizzou offensive line once again in 2025 as the program gets a new quarterback under center following Brady Cook’s departure.

Ahead of the season, Green is gaining recognition as one of the top linemen in the SEC. He came in as a First Team preseason all-conference selection and was one of On3’s Top 100 Players in College Football entering 2025.

“I’ve been working on my first steps, first and second steps,” Green said of where he’s looking to improve this year. “I feel like that’s where it all starts. I feel like if you can be in a good position from your first and second steps, you’re in a lot better position to win the block.”