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Florida QB DJ Lagway signs NIL deal with Jordan Brand

Danby: Daniel Hager08/29/25DanielHagerOn3
Florida-QB-DJ-Lagway-signs-NIL-deal-with-Jordan-Brand
Florida Gators quarterback DJ Lagway (2) looks on prior to the game against the LSU Tigers at Ben Hill Griffin Stadium. (Kim Klement Neitzel-Imagn Images)

Florida star sophomore quarterback DJ Lagway announced Friday morning that he has signed an NIL deal with Jordan Brand. Lagway joins Georgia wide receiver Zachariah Branch, UCLA guard Kiki Rice and Rutgers guard Kiyomi McMiller as standout collegiate players to sign with the brand.

Lagway started the final seven games of the 2024 season for Florida following a season-ending injury to Graham Mertz. He excelled in this role, as he led the Gators to a 5-2 record with ranked victories over No. 22 LSU and No. 9 Ole Miss. In what was an extremely successful first season of college football, the Willis, TX native totaled 1,915 passing yards, 12 touchdowns and nine interceptions.

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His hard work has now paid off in a deal with Jordan Brand just one day before Florida opens the 2025 season at home against Long Island. Lagway currently boasts a $3.7 million On3 NIL valuation.

Jordan Brand is the latest addition to Lagway’s portfolio in the last month. Repped by NETWORK, the Gators star recently inked partnerships with T-Mobile, Beats by Dre and Chipotle. His $3.7 million On3 NIL Valuation also ranks No. 7 in the On3 NIL 100, the first of its kind and de facto NIL ranking of the Top 100 high school and college athletes ranked by their On3 NIL Valuation.

Florida‘s starting quarterback and the newest Jordan Brand ambassador revealed his best attribute as a signal caller ahead of his second year in Gainesville at this year’s SEC Media Days event.

“My best attribute as a quarterback is really just — I guess people would say — my aura, confidence and just the way I portray myself on gameday,” Lagway said. “My teammates always joke around and say that I’m a totally different person on gameday. That kinda oozes out of me and it’s great to be able to be that for my guys.”

Head coach Billy Napier shared the same sentiment as Lagway, as he also praised his character on gamedays at SEC Media Days.

“I think he’s really good on gameday,” Napier said. “And in general, he has great character. I think he’s really humble and I think he’s really engaged every part of the organization with the way he treats people. He’s a little more advanced from a maturity standpoint and I think his humility and desire to improve stand out.”

Billy Napier discusses Lagway’s progression at SEC Media Days

Along with discussing Lagway’s character, Napier gave an update on the quarterback’s offseason progression.

“DJ obviously last year was kind of forced into the lineup about halfway through the year,” Napier said. “He and I had this conversation — I think that he didn’t have time to think about anything. I think he was consumed with preparing for being at his best for the team. Now, after the season and bowl game, you get a chance to regroup a little bit.”

“So, obviously, he’s very talented, but to me, we’re working on the skill level, fundamentals and techniques. We’re working on his knowledge and overall football IQ. I think one of the areas where he’s ahead of the game is as a competitor.”

Entering his second season at Florida (and first as the solidified starting quarterback), Lagway has brought upon high expectations for himself and the program. The Gators are projected to finish sixth in the SEC (T-highest preseason ranking since 2022) and open the 2025 season ranked No. 15 in the AP Poll (highest preseason ranking since they opened at No. 13 in 2021).