Haley, Hanna Cavinder start 'Twin Talk' podcast with NIL focus
Haley and Hanna Cavinder continue to expand their brand.
The Miami basketball players and NIL stars have launched the podcast “Twin Talk” across all streaming platforms. Part of the iHeart Radio podcast network, plans are in place for the twins to have a rotation of college athletes on their show as guests.
The first episode, which went live Thursday morning, fittingly includes an interview with LSU gymnast Livvy Dunne. Together, the athletes have emerged as three of the most prominent athletes in the NIL era.
The twins already have a YouTube channel with more than 81,000 subscribers where they drop weekly vlogs. They worked closely with the sports marketing agency Everett Sports Management (ESM) and agents Jeff Hoffman and Alexi Hecht to prepare for the launch of “Twin Talk.” to prepare for the launch of “Twin Talk.” Attorney Darren Heitner also assisted.
ESM facilitates each deal the Cavinder twins execute. Champs Sports will be an episodic sponsor from time to time, sources told On3.
The Cavinders ushered in the NIL era unlike any other collegiate athlete on July 1, 2021. The twins traveled to New York City and launched their partnership with Boost Mobile through Icon Source, culminating with a major advertisement on a Times Square billboard.
From there, the duo has inked partnerships with Six Star Nutrition, fantasy sports app SleeperChamps Sports, Eastbay and apparel company PSD. They have an ownership stake in another apparel company, too.
With the twins’ experience in the NIL space, mixed with the daily reality of living the life of a college athlete, their podcast will cover all corners of their life. Since landing at Miami this spring, the two have continued to find success in the NIL landscape. Most recently, they’ve signed deals with John Ruiz‘s company LifeWallet and Core Hydration water.
They’re also finding success playing in the ACC. Haley has started all 10 games for the Hurricanes. She’s currently averaging 10.1 points and 4.7 rebounds per game. Hanna has come off the bench in each game this season for Miami, averaging 4.3 points and two rebounds.
A large factor in the move to South Beach was the opportunity to play in the NCAA tournament and compete for a national title. Miami is certainly on track to contend for a tournament bid with a 7-3 record and the Hurricanes have received votes for the AP Top 25.
Haley and Hanna Cavinder’s massive On3 NIL Valuations
The Cavinder twins are two of the most marketable athletes in the NIL era. Haley holds an On3 NIL Valuation of $806,000 while Hanna sits just ahead with a valuation of $814,000.
Their massive valuations place them at near the top of the NIL rankings, too. Hanna sits No. 38 in the On3 NIL 100, with Hanna at No. 39. The On3 NIL 100 is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. Their valuations rank higher than college football stars such as Texas quarterback Quinn Ewers and LSU linebacker Harold Perkins, along with USC quarterback commit Malachi Nelson.
They twins sit at four and five, respectively, in the On3 Women’s NIL 100.
Their social media platforms have continued to grow, too. In addition to their joint TikTok account, which which boasts 4.1 million followers, they each have their own Instagram account with over 450,000 followers. There is a dual Instagram account, too, which has more than 100,000 followers.
The On3 NIL Valuation is a proprietary algorithm that calculates an athlete’s projected annual value in the NIL landscape. It factors in an athlete’s performance, influence and exposure.
The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors in the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.