Jordan Brand Basketball announces Class of 2025 NIL deals

Jordan Brand is expanding its NIL roster. Four college basketball stars have signed NIL deals with the company.

Duke freshmen Cameron and Cayden Boozer, Syracuse guard Kiyan Anthony and UConn women’s basketball forward Sarah Strong are all on board. Anthony and the Boozer Twins are the first men’s college basketball players to sign NIL deals with Jordan Brand.

SUBSCRIBE to the On3 NIL and Sports Business Newsletter

Jordan Brand has been active in the women’s basketball space, notably signing deals with UCLA guard Kiki Rice and LSU guard Mikaylah Williams. The brand’s latest initiative centers around shaping the next generation of the sport while helping inspire athletes across the globe to chase greatness.

“Greatness is about being consistent: showing up and trying to get better every day,” said Cameron Boozer in a statement. “Being able to follow in the footsteps of great Jordan athletes who I grew up watching, carrying forward the history and culture of the brand, is special for sure.”

In addition, Jordan Brand has multiple college football players on board through NIL. The company notably signed Florida quarterback DJ Lagway to a deal this year after previously inking a partnership with Georgia wide receiver Zachariah Branch.

More on Jordan Brand Basketball’s Class of 2025

One of the key pieces to last year’s national title run, Sarah Strong hasn’t missed a beat through five games to start 2025-26. She leads the Huskies with 11.0 rebounds, 5.2 assists, 3.2 steals and 2.8 blocks per game, and her 19.6 points per game rank second on the team behind only Azzi Fudd.

“Being part of Jordan Brand is honestly a huge honor,” Strong said in a statement. “Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”

Through the early part of the season, Cameron Boozer is emerging as a crucial part of the Duke attack. Across the first six games, he leads the Blue Devils with 20.3 points, 9.5 rebounds, 4.0 assists and 1.5 blocks. In addition, his 1.7 steals on average ranks second on the roster.

Off the court, Boozer has a $1.8 million On3 NIL Valuation, which ranks No. 7 in the college basketball NIL rankings. That figure also sits at No. 38 in the On3 NIL 100, the first of its kind and de facto NIL ranking of the Top 100 high school and college athletes ranked by their On3 NIL Valuation. Cayden Boozer, meanwhile, has a $747,000 On3 NIL Valuation.

Kiyan Anthony was also part of the decorated 2026 recruiting class. The son of NBA Hall of Famer Carmelo Anthony, he was a four-star recruit and the No. 33 overall prospect. To start his career at Syracuse, Anthony is averaging 14.8 points, 3.0 rebounds and 1.8 assists over four games. Off the court, he has a $1.1 million On3 NIL Valuation to rank No. 25 in college basketball and No. 98 in the On3 NIL 100.