LSU gymnast Livvy Dunne signs NIL partnership with Motorola
Livvy Dunne has a multi-year endorsement deal with Vuori. She has promoted multiple food and beauty brands, too.
The LSU gymnast has now inked her first NIL deal with a cell phone company. Dunne released a TikTok in the last week promoting Motorola’s new razr+. Described as modern and pocketable, the device has the largest external display of any flip phone ever made. It’s been a hit for creators, who can stand phone on multiple angles providing news ways to capture and create.
Motorola flew Dunne up to New York City for the brand’s launch party, which featured a Cirque du Soleil show. The company has released the razr+ in three colors, including pink for the first time since the early 2000s.
Dunne’s agent, WME’s Garrett Yaralian, confirmed the deal with On3. The gymnast has worked closely with Yarlin and Jason Rosenberg, crafting a brand that resembles her beliefs. The gymnast has turned away plenty of possible deals. The most followed college athlete, Dunne has companies swarming to sign her. Just as much a social media influencer, she has more than 11.4 million followers across her three platforms.
A speaker at last month’s inaugural On3 Elite NIL Series, she shared insight with top recruits. Signing every deal that is offered is not sustainable, she said, and it isn’t a smart decision. College athletes have quickly learned that the brands they align with are also a representation of them.
“She has accomplished that by being very selective and strategic about who she partners with and the content she puts out,” Yaralian recently told On3. “She says no more than she says yes to brand deals. Yes, Livvy has a lot left to accomplish as a student-athlete and as a creator.”
Livvy Dunne’s massive NIL brand
One of the success stories in the young NIL era, Dunne has also signed endorsement deals with EA Sports and Body Armor. She became the one of the first college athletes to appear in SI Swimsuit, starring in the magazine along with fellow LSU athlete Angel Reese.
She became the first notable college athlete to work with the artificial intelligence company Caktus AI back in February, too. Names like the Cavinder twins, Reese and Aneesah Morrow have all followed.
During her freshman season, she earned All-America honors on the uneven bars, including a 9.90 score at the NCAA championships and a career-best 9.925 on the event. She appeared in four meets this past season, as the former USA National Team member dealt with various injuries. Ending her time at LSU on the right note is the focus come the fall.
Livvy Dunne has a $3.4 million On3 NIL Valuation, only trailing USC signee Bronny James ($6.8 million). Her valuation ranks No. 2 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.
The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.
About On3 NIL Valuation, Brand Value, Roster Value
While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.