MLB executive Bryan Seeley named College Sports Commission CEO

Once the House v. NCAA settlement received final approval, the expectation was the newly formed College Sports Commission would act quickly to name a CEO. Major League Baseball executive Bryan Seeley will serve in the role, the commission announced late Friday.

Seeley is currently MLB’s senior executive vice president of investigations, serving in the role since 2014, and a former U.S. attorney. In his role, he oversaw investigations into issues such as international compensation caps while also taking on a key role in policy areas such as legalized sports betting.

Judge approves landmark House v. NCAA settlement

Seeley previously spent eight years as an assistant U.S. attorney in Washington, D.C. He’ll now oversee the College Sports Commission, which take on a prominent role in enforcement after Judge Claudia Wilken granted final approval of the House settlement.

“I am honored to serve as the first CEO of the College Sports Commission at this pivotal moment in the history of collegiate athletics,” Seeley said in a statement. “I look forward to implementing a system that prioritizes fairness, integrity, and opportunity, while preserving the values that make college sports unique. I am energized by the work ahead and excited to begin building out our team.”

According to the announcement, Bryan Seeley will help build out the College Sports Commission’s investigative and enforcement teams. The commission will take on a central role in enforcing the House v. NCAA settlement terms, working particularly close with the “NIL Go” clearinghouse that will be in place while also helping enforce rules around revenue-sharing and roster limits.

Documents showed the NCAA was preparing to cede enforcement to the College Sports Commission once the settlement got final approval. That came late Friday as Wilken issued a 76-page opinion, ushering in the revenue-sharing era and bring roster limits to college athletics.

“Bryan brings unwavering integrity and a wealth of relevant experience to his new role leading the College Sports Commission and working to ensure a smooth implementation of this new system,” the power conference commissioners said in a joint statement. “We’re grateful to have an individual with his credentials and expertise at the helm, and we look forward to his leadership as we transition into this new era of college sports.”