Livvy Dunne's NIL fund facilitates deals with Accelerator Active Energy, eight teammates
Livvy Dunne is one of the leading earners among college athletes.
The LSU gymnast admitted on a podcast this summer that she has pocketed over $500,000 from a single NIL deal. Endorsement deals have rolled in, working with major brands like Vuori and Motorola.
In July, she took steps to make sure her teammates could benefit from her NIL success establishing “The Livvy Fund” in partnership with the collective Bayou Traditions. As part of the initiative, On3 and Accelerator Active Energy committed funds to support Tiger athletes with financial opportunities and business guidance.
Now Accelerator, which already has Dunne signed to an agreement, is working with The Livvy Fund again. The energy drink company signed NIL deals with eight LSU gymnasts. Bayou Traditions and Accelerator created the criteria for the selection of the athletes.
The list of athletes includes:
- Konnor McClain
- Ashley Cowan
- Jillian Hoffman
- Chase Brock
- KJ Johnson
- Haleigh Bryant
- Sierra Ballard
- Kiya Johnson
Full terms of the agreements were not released but each athlete will promote the energy drink in the coming weeks. Accelerator has a star-studded list of ambassadors, including Travis Kelce, Aaron Judge and Jalen Hurts.
“As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine,” Dunne said in July when she launched the fund. “I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female student-athletes while emphasizing the importance of bringing NIL funds to women in college sports.”
Livvy Dunne’s massive NIL brand
The most followed college athlete has more than 7.5 million TikTok followers paired with another 4.5 million on Instagram. She has become a priority for brands, too, signing endorsement deals with American Eagle and Body Armor. The gymnast entered an exclusive trading card deal with Leaf in August and appeared in a commercial for the ManningCast.
Dunne was a featured speaker at the inaugural On3 Elite NIL Series in June, too. Repped by WME’s Garrett Yaralian and Jason Rosenberg, she’s crafted a brand that resembles her beliefs. She has also turned down plenty of NIL opportunities.
During her freshman season, she earned All-America honors on the uneven bars, including a 9.90 score at the NCAA championships and a career-best 9.925 on the event. She appeared in four meets this past season, as the former USA National Team member dealt with various injuries. Ending her time at LSU on the right note is the focus come the fall.
Livvy Dunne has a $3.2 million On3 NIL Valuation, only trailing USC signee Bronny James ($6.7 million) and Shedeur Sanders ($4.8 million). Her valuation ranks No. 3 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.
The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.