Opendorse partners with marketing agency to help with NIL opportunities

The marketing agency Oncoor Sports today is announcing its partnership with Opendorse, a leading technology provider in the athlete endorsement industry.

Oncoor Sports selected Opendorse to help provide a streamlined experience for student-athletes to compliantly manage NIL opportunities.

The marketing agency has facilitated the delivery and management of Name, Image and Likeness opportunities for hundreds of student-athletes, including those at Utah, Jackson State, Penn State, BYU and TCU.

Russell White, the president of Oncoor Sports, believes that by teaming with Opendorse, they can promise a streamlined, secure NIL operating system for athletes and donors who support school-specific collectives. Oncoor provides marketing representation for top professional, college and Olympic athletes, consults with brands on campaign development and supports NIL collective efforts for donor groups and universities.

More than 75,000 athletes use the Opendorse app to manage NIL opportunities. They use it to receive NIL opportunities, complete contracts, process payments, disclose activities for compliance and prepare tax forms.

“Together, we will make life in the NIL era easier and more reliable for athletes and the people who want to support them,” Blake Lawrence, co-founder and CEO of Opendorse, said in a statement.