Sean Clifford reveals why he launched Limitless NIL company

Penn State quarterback Sean Clifford broke new ground last week with the announcement of Limitless NIL. His new agency will focus on helping college athletes venture into the NIL space. As CEO, Clifford hopes to make a difference in the lives of his fellow athletes and for the next wave of recruits coming into this new-look NCAA.

Clifford discussed the new venture with ESPN’s Greg McElroy during an episode of ‘Always College Football‘. He says coming back to college meant he had an opportunity to use his connections to make real change.

“It’s been so much fun. It was just one of those things where the minute that I did know I was coming back, I knew I wanted to do something bigger than myself when it came to the NIL space (and) being able to help athletes across the country,” said Clifford. “Being able to establish so many relationships over the past five years, I knew that I had the network to do it.”

The sixth year public relations and journalism major has hit the ground running with seven clients so far. Overall, Sean Clifford just wants a seat at the table. He thinks the absence of player representation is why the NCAA never considered NIL before. It’s also the only way for it to continue effectively moving forward.

“I’ve just seen so much love and support from Penn State in addition to other college athletes across the country. Being able to say, ‘Hey, this guy is trying to do something for the players by a player and truly make a difference’,” Clifford said. “The one thing that I’ve seen is player representation is lacking sometimes and that’s why we haven’t had NIL before. I feel like we really haven’t been able to join together and speak out against certain things.”

This step isn’t one in hopes of personal gain for Clifford. He truly believes he can influence NIL in a way that will benefit players now and in the future. Clifford says he’s not a kid and is ready to sit at the table on the behalf of all college athletes.

“It’s one of those things where I just want to be able to be a beacon of hope. Somebody who can speak out on issues when it comes to NIL. I’m in those conversations with the highest people. It’s not just the forty year olds talking. You’ve got a 23-year old representative right here in State College, Pennsylvania.”