Activation

NIL, Athlete & Event Activations

Go beyond the ad unit — partner with the athletes, the moments, and the platforms that define college sports culture.

• NIL Athlete Partnerships

  Partner with college athletes directly through On3's NIL marketplace — authentic endorsements from the faces that fans follow.

  • Access to On3 NIL valuations and athlete profiles
  • Direct athlete-brand deal facilitation
  • Content creation, social posts, and live appearances

• Live Event Sponsorship

  On3 and Rivals host and produce live events at the biggest moments in the college sports calendar.

  • Signing Day live streams and in-person events
  • Rankings reveal events and watch parties
  • On-site brand activation at marquee games

• Branded Content Production

  On3's full production team creates custom branded content — video, editorial, and social — distributed across every platform.

  • Custom video series and branded segments
  • Long-form editorial features
  • Athlete access for exclusive content

• Custom Packages

  Every brand is different. Our partnerships team builds custom programs that combine channels, formats, and moments into a single integrated campaign.

  • Cross-platform campaign design
  • Dedicated account management
  • Performance reporting and optimization