Connecticut

Women's Basketball

Azzi Fudd arrived at UConn for the 2021-2022 season as the No. 1 recruit in the country coming out of St. John’s College High School in Washington, D.C. During her time at St. John’s, she was the Gatorade Washington D.C. Player of the Year three times and the first sophomore ever to win Gatorade National Player of the Year recognition. In her freshman season, Fudd was third on the team at UConn averaging 12.1 points. She was also named to the NCAA Tournament Bridgeport All-Region Team and was a first-team All-Big East pick. Fudd has built one of the strongest NIL brands in women’s sports. She’s built a partnership with Curry Brand and has starred in commercials for American Eagle Outfitters, TikTok, BioSteel and Chipotle.

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American Eagle and Travis Kelce are joining forces for a new limited-edition collection. They are also calling in some NIL star power as part of the

American Eagle inks NIL deals with Jeremiah Smith, Azzi Fudd, more stars for Travis Kelce collaboration

On3 NIL

Travis Kelce, American Eagle launch collaboration featuring Jeremiah Smith, Azzi Fudd, Drew Allar, more

During WNBA All-Star Weekend in Indianapolis, Unrivaled – the 3v3 women's basketball league – announced a major NIL activation. The up-and-coming

Unrivaled women's basketball league

Unrivaled signs 14 star women's basketball players to NIL deals

During an interview with WAG Talk at this weekend's WNBA All-Star festivities, Dallas Wings star Paige Bueckers officially confirmed her relationship

Paige-Bueckers-confirms-relationship-with-former-UConn-teammate-Azzi-Fudd

Culture

5GOATs

Paige Bueckers confirms relationship with former UConn teammate Azzi Fudd

You ask, we answer. The women's college basketball season is just four months away and a lot has changed since March. Let's take a look at some of

Joyce Edwards

Women's Sports

Women's college basketball mailbag: Final Four picks, Notre Dame outlook and more

UConn's Azzi Fudd is having the best game so far in the national title in the Women's NCA Tournament. That makes her mom's shirt all the better up in

UConn's Azzi Fudd

Azzi Fudd's mother wears 'Fudd Around And Find Out' shirt for national title game

South Carolina's 71-game home win streak came to an end on Sunday, losing in blowout fashion to Paige Bueckers and the UConn Huskies 87-58.  The

UConn-South Carolina

No. 7 UConn dominates No. 4 South Carolina, snaps Gamecocks' 71-game home winning streak

The UConn Huskies have preseason National Player of the Year favorite Paige Bueckers. They have arguably the best freshman in the country in Sarah

paige bueckers

Who else is going to step up for UConn women's basketball?

The first week of the season featured some high-level matchups, upsets and star power showcasing their talents. Here’s On3’s updated Top 25 following

South Carolina basketball guard Te-Hina Paopao. Mandatory Credit: Jim Dedmon-Imagn Images

On3's week two women's college basketball Top 25

With the women's college basketball season tipping off, On3's Talia Goodman is answering your biggest questions. In this edition of Talia's Timeout,

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Talia's Timeout: The SEC is deepest conference heading into women's college basketball season

Naming rights and NIL deals aren't just reserved for football.  As schools hunt for new avenues to generate revenue after the House settlement

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Beauty brand Madison Reed shows belief in women’s sports with UConn basketball deal

Paige Bueckers and Azzi Fudd are former No. 1 prospects in their respective recruiting classes. Before they even set foot on campus at Connecticut,

UConnBose

Why Bose’s partnership with UConn could be future NIL template

March Madness creates opportunities for student-athletes to capitalize off their name, image and likeness. And while a lot of attention has been on

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Top 10 On3 NIL Valuations in 2023 women’s NCAA Tournament

General Motors has been an NCAA partner since early 2011, using the platform to promote its Buick brand.  Thanks to name, image and likeness,

buick-afi-

Buick launches 'See Her Greatness' NIL campaign ahead of NCAA Tournament

Nothing is more valuable for athletes than delivering on the field or court in the NIL Era.   Over the past week, multiple football players across

NIL Deals of the Week: Deuce Vaughn lands Porsche, Nerf enter space

As we’ve seen already this college football season, excelling on the field can quickly lead to increases in a player’s On3 NIL Valuation.

Five female student-athletes with rising On3 NIL Valuations

Two of the biggest stars in women's basketball, UConn guards Paige Bueckers and Azzi Fudd, announced an NIL partnership with the toy brand Nerf on

UConn's Paige Bueckers, Azzi Fudd announce NIL deals with Nerf

The finance app MoneyLion announced its first class of NIL athletes Thursday. The eight-member class includes high-profile athletes across multiple

MoneyLion announces first class of NIL athletes with Armando Bacot

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Azzi Fudd

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