| 3/10/26 | Nike | Kevin Durant, Texas, Nike announce NIL program, Madison Booker first athlete to sign deal | |
| 2/18/26 | 2K Sports | Full list of men's, women's college basketball players featured in NBA 2K26 revealed | |
| 7/19/25 | Unrivaled | Unrivaled signs 14 star women's basketball players to NIL deals | |
| 3/06/25 | C4 Energy | Johni Broome, Mark Sears, Madison Booker, Lauren Betts headline C4 Energy 'Bracket Breakers' NIL campaign | |
| 12/06/24 | NIL FanBox | Texas One Fund partners with NIL FanBox, multiple Longhorns athletes featured | |
| 3/19/24 | Keurig | Keurig signs multiple star men's, women's basketball players to NIL deals ahead of March Madness | |
| 9/13/23 | Texas One Fund | | |
