New Balance is adding to its NIL athlete roster. The shoewear brand signed three rising basketball stars to NIL deals.  UCLA freshman Sienna Betts,

Jordan Smith Jr., Sienna Betts, Haylen Ayers for New Balance

On3 NIL

5-star SG Jordan Smith Jr., UCLA's Sienna Betts ink NIL deals with New Balance

During WNBA All-Star Weekend in Indianapolis, Unrivaled – the 3v3 women's basketball league – announced a major NIL activation. The up-and-coming

Unrivaled women's basketball league

Unrivaled signs 14 star women's basketball players to NIL deals

You ask, we answer. The women's college basketball season is just four months away and a lot has changed since March. Let's take a look at some of

Joyce Edwards

Women's Sports

Women's college basketball mailbag: Final Four picks, Notre Dame outlook and more

The 2025 McDonald's All-American Girls Game showcased a slew of the nation's top prospects, many of whom delivered on Tuesday night at the Barclays

wbb-mcd-aa-afi

High School Girls Basketball

High School

Sienna Betts powers West to win in 2025 McDonald's All-American Girls Game

The 24-team roster for the girls McDonald's All-American Game was announced in January, with many of the nation's best 2025 high schoolers making the

wbb mcd aa afi

Girls' McDonalds All-American Game rosters

player headshot

Colorado

Women's Basketball

For the longest time, Sienna Betts was simply known as Lauren Betts' little sister. The elder Betts became a nationally known player as she went through the recruiting process and on to eventual stardom at Stanford and UCLA. But Sienna put her name on the national map starting in the eighth grade. “For me, it was growing up as the younger sister, and everyone always comparing us,” Betts told Gabby Alfveby. “I was just really competitive my whole life, and I always just wanted to be better than Lauren. I had a trainer, and I would train with him every day and we just got in the gym a lot. He really helped me not just on the basketball side but on the mental side, bringing up my confidence and making me believe it’s really possible to reach the level that I wanted to. In eighth grade, I trained a couple hours every single day, and then eventually, the work started really showing.” The focus showed so much that Betts would win her second Colorado Gatorade Player of the Year award after the 2023-2024 season – a campaign where she led the state regardless of classification in rebounding (16.3 rpg) and blocked shots (3.7 bpg) while averaging 21.6 points. She was also named a member of Team USA's FIBA U18 AmeriCup squad in the summer of 2024.

team image

Grandview

Sienna Betts

Organization Logo

UCLA Bruins

Power Forward

UCLA

Recruiting Board

Rivals

Football

Basketball

Softball

Baseball

News Feed

Database

Team Rankings

Player Rankings

Industry Comparison

Commitments

Recruiting Prediction Machine

Football Recruiting

Basketball Recruiting

High School News

Schools

Rankings

Scores

Transfer Portal News

NCAA Transfer Portal

Transfer Portal Rankings

Transfer Portal Team Rankings

Transfer Portal

NIL News

NIL Valuation

NIL Deals

Recruits

About

On3 App

Advertise

Press

Contact

Alabama

Arizona State

Arizona

Arkansas

Auburn

Baylor

Boston College

California

Test

Clemson

Duke

Florida

Florida State

Georgia

Georgia Tech

Illinois

Indiana

Iowa

Iowa State

Kansas

Kansas State

Kentucky

Lettermen Row

Lettermen Lounge

Louisville

Maryland

Miami

Michigan State

Michigan

Minnesota

Mississippi State

Missouri

NC State

Nebraska

North Carolina

Northwestern

Notre Dame

Ohio State

Oklahoma

Oklahoma State

Ole Miss

The Main Board

Oregon

Oregon State

Penn State

Pittsburgh

Purdue

Rutgers

South Carolina

Stanford

Syracuse

Tennessee

Texas A&M

Texas

Texas Tech

Utah

Vanderbilt

Virginia

Virginia Tech

Wake Forest

Washington

Washington State

West Virginia

Wisconsin

BamaOnLine

BOL Round Table

Inside Texas

IT Members Only

DawgsHQ

Dawg Walk

Scoop Duck

Recruiting & Sports

AuburnSports

The Corner

WeAreSC

GarryP's Trojan Huddle

The Wolverine

The Fort

The Lions Den

The Wolfpacker

The Wolves’ Den

GatorsOnline

Swamp Talk

Alabama A&M

Alabama State

Albany

Alcorn State

Abilene Christian

Appalachian State

Akron

Army

Austin Peay

Arkansas-Pine Bluff

Arkansas-Little Rock

Arkansas State

Air Force

Ball State

American

Wofford

Winthrop

Wisconsin-Milwaukee

Wisconsin-Green Bay

Wichita State

Western Carolina

Volleyball

Gymnastics

Men's Lacrosse

Women's Lacrosse

Men's Soccer

Women's Soccer

Women's Track

Men's Golf

Women's Golf

Men's Hockey

Women's Hockey

Men's Swimming

Women's Swimming

Wrestling

Men's Tennis

Women's Tennis

Annual

Annual Premium

All-Access

Monthly

Monthly Premium

National

Unlimited Access to This and All Articles.

Article (On3 Plus Rivals)

All access to the On3 College Sports and Rivals Recruiting Networks.

Forum (On3 Plus Rivals)

Intro(National)

Join (National)

Inside scoop, experts, and community all in one.

Special Offer: On3 | Rivals National Membership

Winback

Team Recruiting Rankings

Rivals300

SiennaBetts