About TheBigSpur
Since 2007, TheBigSpur.com has remained one of the largest South Carolina fan-sites in the industry. Led by publisher and founder JC Shurburtt, TheBigSpur has continued to evolve over the last two decades, with the most exciting version of TheBigSpur.com having launched on May 1, 2026 as part of the On3 Network.
With JC and TheBigSpur joining forces with industry-leading South Carolina fan site GamecockCentral, the GamecockCentral+TheBigSpur joint venture provides South Carolina fans with the ultimate fan-site experience — two sites, one subscription, unlimited insider USC coverage!
History of TheBigSpur
Version 1.0 — 2007 to 2010
TheBigSpur.com launched in August of 2007 by The Big Spur Media Group, LLC, led by founder JC Shurburtt. The initial launch of TheBigSpur was as an ESPN team site affiliate covering all things South Carolina Gamecocks.
Version 2.0 — 2010 to 2025
In June of 2010, TheBigSpur signed on with Shannon Terry as part of 247Sports.com, which launched in September 2010. The site migrated to the 247Sports platform in early October and began a 16-year period of growth. For most of this time, revenue generated off of the site supported five households.
The TBS online community routinely was the most active in the 247Sports network and the outlet got to cover multiple national championships and trips to Omaha in baseball, an SEC Championship Game appearance in football, multiple Final Fours and national championships in women’s basketball and a Final Four in men’s basketball during its run.
Version 3.0 — 2026 and beyond
After JC Shurburtt withdrew as a partner in The Big Spur Media Group on Dec. 31, 2025, he took some time away from the website business to focus on the future of the Chief Sports Network and the next website venture. In April of 2026, the opportunity for Chief to purchase the TBS brand and unite TheBigSpur with GamecockCentral as part of the On3 network was too good to pass up.
The combined outlet featuring GamecockCentral and TheBigSpur under the On3 brand launched May 1, 2026. With the launch of this partnership, South Carolina fans get the ultimate fan-site experience with access to both GamecockCentral and TheBigSpur for just one subscription!
Inside The Gamecocks
Inside The Gamecocks is the audio and social media-based University of South Carolina brand from Chief Sports in partnership with TheBigSpur and GamecockCentral.
As of May 2026, ITG features four hours of live Gamecock-focused programming encompassing Inside The Gamecocks The Morning Show with Jamie Bradford and Inside The Gamecocks The Show with JC Shurburtt and the Mad Dog Phil Mullinax. Also under the ITG umbrella — Coffee, a daily brief Carolina Football focused show with Shurburtt available on YouTube and podcast platforms; The Late Night Gamecock Show with Matt Anderson on Sunday nights; and in-season football shows, The Tailgate Show and Rooster Rant.