DoorDash partners with Rutgers, several others ahead of College Football season
DoorDash has announced that they will be partnering with Rutgers and several other schools across the country for NIL deals, game activations and more ahead of the 2025 college football season.
The deal brokered by Learfield, was announced this morning as Pete Nakos of On3 broke the news via social media with a video (seen below) courtesy of DoorDash. The partnership includes on-campus DoorDash gameday activations and will also feature NIL deals with select athletes from several programs.
“DoorDash is fueling college football fans this fall by serving up their favorite food on gameday, at home, or on the go through an innovative national program within collegiate sports,” said Shawn Hegan, Executive Vice President, Global Partnerships at Learfield. “We’re thrilled to partner with DoorDash to deliver a first-of-its-kind partnership that includes iconic college football programs, original school-branded content, student-athlete influencers, tailgate tours, and more. We are excited to see this program come to life starting this football season.”
Here’s a look at some of the key takeaways according to the press release from DoorDash.
- Game Day Pays Off with DoorDash Streaks: Fans can earn up to $100 in DoorDash credits just by ordering on Saturdays, rewarding them for doing what they already love: eating wings and watching football.
- First-Ever National College Football Play: DoorDash is making its biggest college sports move yet with a season-long partnership with Learfield and 11 powerhouse college programs, including Alabama, Michigan, Ohio State, and Texas, owning fandom from campus to couch.
- Tailgating, Upgraded with DashPass: A nationwide tailgate tour brings immersive experiences and exclusive stadium fast-lane access for DashPass members—cementing DoorDash’s presence at some of the season’s biggest matchups.
Along with all of that, DoorDash also announced a new promotion called DoorDash Streaks, where users can rack up crazy savings throughout the college football season. Essentially the more you order, the more you can save.
DoorDash Streaks: More Orders, More Rewards
To make Saturdays even more epic, this college football season DoorDash is introducing DoorDash Streaks, a new limited-time in-app rewards program where you’ll rack up bigger discounts just by ordering on Saturdays.Here’s how it works:
Kick things off by opting in to DoorDash Streaks. Then, place orders on any Saturday between August 23 and November 15 (“Saturday Order”) to unlock savings. The more Saturdays you order, the bigger the promotion gets. Each Saturday Order counts toward your total rewards streak, and you don’t need to hit every single Saturday to unlock something great. If you hit 11 Saturday Orders throughout the season, you’ll score our biggest reward yet: $100 in bonus DoorDash credits added to your account.*
- 1 order = 30% off a future order (up to $20 off)
- 3 orders = 40% off a future order (up to $25 off)
- 5 orders = 50% off a future order (up to $25 off)
- 7 orders = 60% off a future order (up to $25 off)
- 9 orders = 70% off a future order (up to $25 off)
- 11 orders = 80% off a future order (up to $30 off) plus $100 in bonus DoorDash credits
Along with Rutgers, DoorDash also inked partnerships with the likes of Alabama, Georgia, Michigan, Missouri, Ohio State, Oklahoma, Oregon, Stanford, Tennessee and Texas, as they’ve all locked in partnerships with the company.
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