The Grove Collective announced on Friday a relaunch of its operations, which are exclusively focused on supporting Ole Miss student-athletes through NIL opportunities.
The collective was founded in January of 2022, but will now be led, primarily, by former Ole Miss football player Walker Jones, a former corporate administrator for, among other companies, Under Armour.
Jones held a press conference open to fans and media alike to lay out his plans for the new collective leadership, full-time staffing and resources, as well as extensive programming opportunities for all Ole Miss student-athletes.
Ole Miss athletic department officials, including athletics director Keith Carter, and the head coaches of all Rebel sports, were in attendance.
The Grove Collective is a for-profit LLC established to provide turn-key solutions for businesses and individuals desiring to utilize the publicity rights of Ole Miss student-athletes for advertising and promotion.
The Grove Collective markets businesses, provides contracts for their use, assists the student-athlete with accounting and taxation, and fulfills the compliance disclosure required by Ole Miss and the state of Mississippi.
For more information, visit www.thegrovecollective.com. Photos by Bruce Newman. Video provided by the Grove Collective.
