Inside Texas was founded in 1985 by well-known Austin political and sports journalist Robert Heard. Initially a newsletter and magazine, Inside Texas eventually moved to the internet.
In 1997, contributors Clendon Ross and Micheal Pearle purchased the publication from Heard. They oversaw Inside Texas through the up years of Mack Brown and the down years of Charlie Strong and Tom Herman.
In November 2020, longtime Inside Texas writer Eric Nahlin, along with a small group of investors, bought Inside Texas from Ross and Pearle. Soon after, in August 2021, the proud independent site jumped at the chance to join the On3 network.