It’s called confirmation bias. Most fan bases have them. You were only looking at logic that would favor Shawver being seeded higher than Brown. His B10 placement, conference record, H2H, even previous year criteria.. these all favored Shawver.. you didn’t seek for the logic from the viewpoint of Brown being seeded higher.. such as better quality wins and not taking as many bad losses..
I do agree that they are more or less equals which is why their seeds are close.. eternal rivals.. except Brown has a much more favorable 1st round match… if H2H carried more weight then 25% of the equation, it could incentivize ducking or not showing up to tournaments/less wrestling in general.