Oh gotcha. Well, yes, the money they are willing to spend on recruits does now and always has helped them. It's a fact of life that the doctor and lawyer crowd with a lot of disposable income is more willing to part with it to buy football players than engineers, architects, insurance agents, furniture manufacturers, farmers, and veterinarians. I'm generalizing, but I believe we do pretty well considering the chasm between the fanbase psychology.
The same people are also more likely to go into debt to go on lavish vacations, lease their beemers, and have more house than they need. I'm not downing that lifestyle - I've been guilty of some of that myself. It's fun. Do it if you can afford it. All I'm saying is, yes, being willing to part with cash for entertainment does help in football recruiting. We've essentially legalized money they've been spending under the table on recruits for decades. We have done it too, but they have always done it on a grander scale and still do. The young kids love all that shitt.
Also, they have had Lane Kiffin while we've had Leach, Arnett, and Lebby. Leach refused to recruit and act like that. Arnett - just no. Lebby has potential, but he's still learning how to be a head coach.