The B1G doesn’t have enough brands when they are measured against the SEC with 6-8 and possibly growing.Yea but that's never a worry for the B10 because they have enough big brands and followings, that's a worry of the ACC and PAC12. Like I said the power dynamic doesn't change with regards to these 3 because it's just inherent in the individual conferences' make up.
As far the playoff, I've read this from a couple reporters, didn't verify though, but with proposed rules that came out a couple months ago and expansion to 12 the B10 not the SEC would have had the most teams qualify over these last whatever many years. So even when people say limit the number teams per conference that can get in, they do it with the intention of limiting the SEC, but if what those reporters said is true, it could actually hurt the B10 too.
IMO expansion isn't about survival of the B10 which is what I feel some of you think, it's about being out front and creating a super premium sports property. A scheduling alliance actually isn't antithetical to that idea for the near term and can actually help it come to fruition when you have the hard data to decide which teams add the most value when playing B10 schools. It can be like trial period or audition for some of them so to speak on the way to expansion. Since it's seen as the B10 lending a hand to weaker conferences then make it 2 for 1 on the conference level and everyone is benefitting to the proportion they should and if expansion is deemed appropriate in the future you know exactly the schools to add.
And those B1G teams that “would” have made a 12 team playoff in the past? Good luck with that when the schedules are compared in the future.
A “trial period” is not worth giving up the advantage of having your contracts on the open market soon. Potential partners would be glad to tell you which additions they would value.
All I know is that two conferences took the “wait and see” approach to conference reshuffling that you advocate and both of them (Big East and B12) are dead as power football conferences.