Football Big Ten Conference discussing $2 billion private capital deal

Knight Shift

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"calls for immediate cash payments to each school, the amount based on a formula that factors in numerous variables including current budgets."

"the basic format, sources told ESPN, is believed to be tiered."

Ohio State, Michigan

Make It Rain Money GIF


Rutgers, Maryland, Northwestern:
Loose Change Money GIF by Skint Dad
 

Leonard23

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"calls for immediate cash payments to each school, the amount based on a formula that factors in numerous variables including current budgets."

"the basic format, sources told ESPN, is believed to be tiered."

Ohio State, Michigan

Make It Rain Money GIF


Rutgers, Maryland, Northwestern:
Loose Change Money GIF by Skint Dad
Ah, yes, unequal revenue sharing is coming... Give us a refund or waive some of the loans, since we paid more than anyone else already, yet generated significant incremental cable TV revenues.. I know, I know, peasants should just shut up and take it...

I Want More GIF
 

kupuna133

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I agree with Matt brown above. Don’t understand why the B1G would need this equity raise. Unless they intend to pay back Rutgers for the BTN loan (I somewhat kid). It’s dead money if it is to pay players there has to be revenue generator created with this money. Also I don’t understand what the PE exit strategy would be.
 
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Knight Shift

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Ah, yes, unequal revenue sharing is coming... Give us a refund or waive some of the loans, since we paid more than anyone else already, yet generated significant incremental cable TV revenues.. I know, I know, peasants should just shut up and take it...

I Want More GIF
 
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RUTGERS95

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Ah, yes, unequal revenue sharing is coming... Give us a refund or waive some of the loans, since we paid more than anyone else already, yet generated significant incremental cable TV revenues.. I know, I know, peasants should just shut up and take it...

I Want More GIF
spot on

RU will negotiate from a stronger position now. we absolutely would not be in a bottom tier
 
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RUTGERS95

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remember, the NFL is billions ahead of CFB. the CFB is going to make up that ground.

it's why we want a seat at the table and why we need to have better performance from the football team
 

Knight Shift

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"This could very well be where “tiered distribution” comes into play. To get Michigan and Ohio State (and perhaps others) to play ball here, the Big Ten may cut the pie into unequal slices. The Wolverines and the Buckeyes would get more than, say, Rutgers and Maryland. Accommodations might have to be made."

"Southeastern Conference commissioner Greg Sankey has been publicly wary of private equity/capital for quite a while. The Big 12 looked into it at the behest of commissioner Brett Yormark, but too many league members balked at the concept. On the campus level, Florida State’s interest in a private equity arrangement has cooled."
 
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cRURah

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clearly PE’s motivation is to develop and grow college football into a real competitive (on the field) professional league,
like the NFL. That would be worth billions and billions of $$$. Colleges have no business running professional sports franchises and will soon be over their heads, if not already. To be sure, OSU and Michigan would object to the competitive balance concept and would want (deservingly so) a higher buy in slice than others.
 

RUTGERS95

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clearly PE’s motivation is to develop and grow college football into a real competitive (on the field) professional league,
like the NFL. That would be worth billions and billions of $$$. Colleges have no business running professional sports franchises and will soon be over their heads, if not already. To be sure, OSU and Michigan would object to the competitive balance concept and would want (deservingly so) a higher buy in slice than others.
I bolded that a Rutgers/USC/UCLA provides more to the bottom line than both OSU and Michigan per the tv revs historically in the conference

Rutgers had better hold it's ground in any negotiations as 46% of all the households in both the #1 and #5 DMA are still cable and the in network fees for both DMAs are still quite high. Same will be said for USC/UCLA....

I cannot harp on this enough, eyeballs matter now because the markets have been eat up. That said, we need to start winning and we need to stop with the bs or we will absolutely get relegated and pushed aside. Future TV concerns are going to center more on eyeballs as the distribution models for in and out of network continue to compress.

WE NEED TO START WINNING MORE AND STAY AT LEAST IN THE MIDDLE PACK BIG.....



NFL league rev last year was 21 billion
CFB total rev is below 2 billion

there is a lot of money left on the table. we are only seeing the beginning which is why I have been saying, play to perception, market the program and school better and for the love of God, WIN more
 

RUTGERS95

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This idea is DOA.
agree, don't think this moves but it highlights the value that is on the table we're not eating

a pure NFL model with each school keeping market determinants and post season kickers is how the CFB needs to move, not selling future rev to PE
 
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NO

How could this be anything but Big Ten bigwigs cashing in NOW and leaving many schools to pay the bill down the road? Yes.. this is an effort to take power away from the bulk of the schools.. to lock them into some deal that highly favors whoever is pushing this deal and their minions.

As said so well, above: Private equity ruins everything it touches.

This is no different than things that have happened in recent years on the political side, committing future taxpayers to pay the bills for wild spending being done now.. committing future taxes to benefit the few, now.

If anything, CFB as a whole needs to establish salary caps nationwide.. otherwise reckless spending will destroy the game... may have already done so.
 
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Wavy

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The problem is if the Big Ten says no there will be another conference that will say yes. There are schools in the B12 that are in major need of a cash infusion. Im sure they are waiting for the deal to fall apart so they could take our place.
 

rutgersguy2

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The problem is if the Big Ten says no there will be another conference that will say yes. There are schools in the B12 that are in major need of a cash infusion. Im sure they are waiting for the deal to fall apart so they could take our place.
I’ve read articles about it and all the conferences have looked into it and eventually cooled off.

It doesn’t mean things can’t change in the future though. If someone takes the first step others might follow suit….similar to the BTN and then conference networks becoming a thing.

I’d just use it as pick your brain like Al Davis did interviewing coaches he had no intention of hiring lol. What untapped revenue opportunities do they see that aren’t being utilized.
 

RUTGERS95

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The problem is if the Big Ten says no there will be another conference that will say yes. There are schools in the B12 that are in major need of a cash infusion. Im sure they are waiting for the deal to fall apart so they could take our place.
Nope

I know two bankers 'providing insight' to the sec. Too much money to give away to PE. Smarter people than you and I not in the PE boat.

Giving gor till 46 is suicidal
 

rutgersguy2

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I’ve read articles about it and all the conferences have looked into it and eventually cooled off.

It doesn’t mean things can’t change in the future though. If someone takes the first step others might follow suit….similar to the BTN and then conference networks becoming a thing.

I’d just use it as pick your brain like Al Davis did interviewing coaches he had no intention of hiring lol. What untapped revenue opportunities do they see that aren’t being utilized.
What I was saying about someone taking the first plunge. Also they can advise ADs to stop giving out these ludicrous contracts lol.

If it ever did happen imo it should be used on revenue generating assets like more premium seating for football and basketball and not player or coaching compensation and the like.

From the article:

Commissioner Tony Petitti has continued to push the concept on the league’s agenda, to varying degrees of prominence, since first soliciting proposals in January. Industry and conference sources tell Sports Illustrated the Big Ten’s talks have centered around three of the biggest private equity firms in the country—Apollo Global Management, Sixth Street Partners and Ares Management—and that a decision on moving forward with a potential deal could happen before the end of October.

Ask those who have been in the weeds with such proposals or in meetings with private equity executives and you will get a somewhat different outlook. Mostly, there is less surprise over the fact that a rich and powerful league is going down this road and more so that the historically stodgy Big Ten appears to be first.

“Everybody is waiting for somebody else to go first,” says one athletic director outside of the conference. “Nobody wants to be first mover, but if the Big Ten does do it, then [other schools and conferences] are going to be right behind them.”

Almost all in college athletics who are considering similar cash infusions are not treating such agreements as potential private equity transactions but rather as private capital deals without the level of control typically associated with the former. That’s a key distinction for both legal reasons, given the various state institutions and nonprofits involved, and a perception one for university presidents and chancellors who are wary of any public blowback.

Indeed, many who have explored doing something on the campus-level have noted that there is an aspect of entering into a strategic partnership with a big firm that can assist in plenty of other areas.

Sixth Street also owns Legends Global, which is one of the premier venue and stadium operators in the world and has extensive experience in everything from merchandising to food and beverage (some Big Ten schools already partner with the company). Most firms also have substantial real estate expertise and could be key resources for schools that are considering turning some parts of their campus around their football or basketball stadiums into broader multiuse districts similar to what Kansas and Iowa State have done recently.

Of course, any such investment is not without risk. Private equity firms are notorious for looking to cut costs and often spin off valuable assets on top of levying large management fees. Sometimes they charge interest rates well above the market rate, too.

Some of those issues can be mitigated at the college sports level by cutting out the equity and management piece that would be limited in a capital deal, but just how much of a say such firms will have in a league or on a campus after putting up $2 billion or more of their own cash remains an open question.


 

Anon1754923206

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The most resounding hell NO to this I hope. Selling off your conference to PE and then you’re beholden to their wishes? One thing the BT has done so well is to slowly build its net worth per school but not being stuck to one network like the SEC is now and shorter tv contracts that can be revisited relatively soon. The methodical nature of the BT approach has been impressive. This smells of reckless behavior.
 
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The most resounding hell NO to this I hope. Selling off your conference to PE and then you’re beholden to their wishes? One thing the BT has done so well is to slowly build its net worth per school but not being stuck to one network like the SEC is now and shorter tv contracts that can be revisited relatively soon. The methodical nature of the BT approach has been impressive. This smells of reckless behavior.
Yes.. there is a big payday in this for someone.. or someone is being played for the fool.

I have an alternate proposal.. the Big Ten pay $2B for that PE firm.. leveraged by taking loans against their assets. Or maybe target a PE deal with the big XII or ACC.. to control their assets.
 
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cRURah

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it’s inevitable. There’s billions and billions involved. PE core strategy is to have active control of the business in some form.
Please please take professional college sports away from college buffoons. They are in way over their heads now.
 

Anon1754923206

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it’s inevitable. There’s billions and billions involved. PE core strategy is to have active control of the business in some form.
Please please take professional college sports away from college buffoons. They are in way over their heads now.
If it is allegedly inevitable, then do not call them student athletes, and don’t make them go to class. Do not give them scholarships and just make them employees. stop it with the pretense because no one‘s buying it.
 
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e5fdny

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One of the interesting things in this thread and the tweets was someone from the Boneyard offering their opinion on the matter.
 
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rutgersguy2

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I could see this passing because of the nature of the investor vs traditional PE firms which would give pasue to some stakeholders. Sounds more passive and any sale down the line would have to be approved.



 
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RUTGERS95

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it’s inevitable. There’s billions and billions involved. PE core strategy is to have active control of the business in some form.
Please please take professional college sports away from college buffoons. They are in way over their heads now.
the value add is, not PE.

the issue is the conferences are not aligned. the BIG and SEC create a north south endeavor and the value skyrockets without PE

NFL annual tv value is 22billion, CFB is less than 2 with BIG and SEC owning most. Combine and boom!
 

rutgersguy2

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the value add is, not PE.

the issue is the conferences are not aligned. the BIG and SEC create a north south endeavor and the value skyrockets without PE

NFL annual tv value is 22billion, CFB is less than 2 with BIG and SEC owning most. Combine and boom!
I’ve mentioned that here a year or two ago when the tv deals were being discussed. I didn’t know if it would happen but I could envision a time down the line where the B10 and SEC line up their tv deals and pool the rights.

Still wonder about how realistic it is to come to fruition because it means giving up some control for some individuals but I see it being discussed more lately.
 

Anon1754923206

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UC investments…and the flagship of the UC system isn’t even in the b10…tinkering with investments from a pension plan…go play with 🔥 surely NOTHING could go wrong…so giving up the GoR until 2046 is cool?
 
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TonyLieske

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I have to be honest I don’t follow the logic of this “investment “ from PE. Are the schools just selling their sports teams to private investors as a way to move the spending off their books? What does PE get? If none of these teams can run profit, why buy it?

As an alumni/fan, I also don’t get it. If it’s just a private club that is no longer affiliated with the school I can’t see myself rooting for them anymore. I mean with all the conference moves and now what is basically year to year free agency for players I have already lost 90% of my interest in Rutgers sports, I can’t see even caring anymore at all if they aren’t even really part of the school anymore and are just part of a semi-pro league that just happens to share branding.
 
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FastMJ

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I have to be honest I don’t follow the logic of this “investment “ from PE. Are the schools just selling their sports teams to private investors as a way to move the spending off their books? What does PE get? If none of these teams can run profit, why buy it?

As an alumni/fan, I also don’t get it. If it’s just a private club that is no longer affiliated with the school I can’t see myself rooting for them anymore. I mean with all the conference moves and now what is basically year to year free agency for players I have already lost 90% of my interest in Rutgers sports, I can’t see even caring anymore at all if they aren’t even really part of the school anymore and are just part of a semi-pro league that just happens to share branding.
The PE MO is to leverage up the business then pay your team massive bonuses and eventually drive it into insolvency
 
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