I heard this original discussion, and it was really about how this is the biggest thing in Memphis sports history possibly. How an event like MLK change change the identity of a city, which it did. They had graphics up about biggest Memphis sports accomplishments, and it was "Final four run", Penny Hardaway rise, and that was about it. The analogy was supposed to be similar to a WAOM moment type thing, where we expect the worst to happen. See: Bryce Drew. He was talking about how the signs don't say "Believe Grizzlies" they say "Believe Memphis"
That said, it was still stupid, but a little less when hearing the whole crew talking about it.