College Athletic Program Valuation Rankings

[onewoof]

from CNBC

College Athletics Valuations 2024​

Rank	Program	Valuation	Revenue	Conference	City	Public/Private
1.	Ohio State University	$1.32B	$280M	Big Ten	Columbus, OH	public
2.	University of Texas at Austin	$1.28B	$271M	SEC	Austin, TX	public
3.	Texas A&M University	$1.26B	$279M	SEC	College Station, TX	public
4.	University of Michigan	$1.06B	$230M	Big Ten	Ann Arbor, MI	public
5.	University of Alabama	$978M	$200M	SEC	Tuscaloosa, AL	public
6.	University of Notre Dame	$969M	$224M	ACC	Notre Dame, IN	private
7.	University of Georgia	$950M	$210M	SEC	Athens, GA	public
8.	University of Nebraska	$943M	$205M	Big Ten	Lincoln, NE	public
9.	University of Tennessee	$940M	$202M	SEC	Knoxville, TN	public
10.	University of Oklahoma	$928M	$199M	SEC	Norman, OK	public
11.	Penn State University	$924M	$202M	Big Ten	University Park, PA	public
12.	University of Southern California	$923M	$212M	Big Ten	Los Angeles, CA	private
13.	Louisiana State University	$916M	$200M	SEC	Baton Rouge, LA	public
14.	University of Florida	$865M	$189M	SEC	Gainesville, FL	public
15.	University of Wisconsin	$838M	$198M	Big Ten	Madison, WI	public
16.	Clemson University	$800M	$196M	ACC	Clemson, SC	public
17.	University of Oregon	$780M	$151M	Big Ten	Eugene, OR	public
18.	University of Arkansas	$776M	$167M	SEC	Fayetteville, AR	public
19.	University of Kentucky	$775M	$174M	SEC	Lexington, KY	public
20.	Auburn University	$772M	$195M	SEC	Auburn, AL	public
21.	University of Iowa	$747M	$167M	Big Ten	Iowa City, IA	public
22.	Michigan State University	$740M	$171M	Big Ten	East Lansing, MI	public
23.	Stanford University	$687M	$180M	ACC	Stanford, CA	private
24.	Florida State University	$673M	$170M	ACC	Tallahassee, FL	public
25.	University of Illinois	$665M	$148M	Big Ten	Champaign, IL	public
26.	Duke University	$659M	$153M	ACC	Durham, NC	private
27.	University of Washington	$658M	$152M	Big Ten	Seattle, WA	public
28.	Indiana University	$653M	$145M	Big Ten	Indianapolis, IN	public
29.	University of Mississippi	$651M	$142M	SEC	Oxford, MS	public
30.	University of South Carolina	$650M	$160M	SEC	Columbia, SC	public
31.	University of Miami	$639M	$160M	ACC	Coral Gables, FL	private
32.	University of Minnesota	$637M	$149M	Big Ten	Minneapolis, MN	public
33.	Texas Tech University	$619M	$147M	Big 12	Lubbock, TX	public
34.	University of Louisville	$595M	$143M	ACC	Louisville, KY	public
35.	University of Missouri	$590M	$142M	SEC	Columbia, MO	public
36.	Purdue University	$567M	$124M	Big Ten	West Lafayette, IN	public
37.	University of Kansas	$553M	$128M	Big 12	Lawrence, KS	public
38.	Vanderbilt University	$551M	$125M	SEC	Nashville, TN	private
39.	Texas Christian University	$542M	$149M	Big 12	Fort Worth, TX	private
40.	UNC-Chapel Hill	$539M	$139M	ACC	Chapel Hill, NC	public
41.	University of Arizona	$532M	$143M	Big 12	Tucson, AZ	public
42.	University of Pittsburgh	$524M	$137M	ACC	Pittsburgh, PA	public
43.	Mississippi State University	$523M	$116M	SEC	Starkville, MS	public
44.	Baylor University	$513M	$137M	Big 12	Waco, TX	private
45.	University of Virginia	$506M	$141M	ACC	Charlottesville, VA	public
46.	Oklahoma State University	$500M	$122M	Big 12	Stillwater, OK	public
47.	Georgia Tech	$498M	$134M	ACC	Atlanta, GA	public
48.	Iowa State University	$492M	$116M	Big 12	Ames, IA	public
49.	Syracuse University	$487M	$114M	ACC	Syracuse, NY	private

 

[onewoof]

	Program	Valuation	Revenue	Conference	City	Public/Private
50	Northwestern University	$486M	$118M	Big Ten	Evanston, IL	private
51	North Carolina State University	$481M	$121M	ACC	Raleigh, NC	public
52	University of Maryland	$477M	$121M	Big Ten	College Park, MD	public
53	Virginia Tech	$474M	$130M	ACC	Blacksburg, VA	public
54	University of California, Los Angeles	$472M	$105M	Big Ten	Los Angeles, CA	public
55	University of Colorado	$470M	$127M	Big 12	Boulder, CO	public
56	University of Utah	$468M	$126M	Big 12	Salt Lake City, UT	public
57	Kansas State University	$444M	$102M	Big 12	Manhattan, KS	public
58	Boston College	$443M	$118M	ACC	Chestnut Hill, MA	private
59	Rutgers University	$417M	$125M	Big Ten	New Brunswick, NJ	public
60	West Virginia University	$403M	$106M	Big 12	Morgantown, WV	public
61	Washington State University	$392M	$79M	Pac-12	Pullman, WA	public
62	University of California, Berkeley	$386M	$126M	ACC	Berkeley, CA	public
63	Wake Forest University	$362M	$97M	ACC	Winston-Salem, NC	private
64	Brigham Young University	$357M	$106M	Big 12	Provo, UT	private
65	Southern Methodist University	$327M	$86M	ACC	Dallas, TX	private
66	Oregon State University	$326M	$92M	Pac-12	Corvallis, OR	public
67	San Diego State University	$287M	$104M	MWC	San Diego, CA	public
68	Arizona State University	$279M	$115M	Big 12	Tempe, AZ	public
69	University of Cincinnati	$216M	$87M	Big 12	Cincinnati, OH	public
70	University of Central Florida	$181M	$85M	Big 12	Orlando, FL	public
71	University of Connecticut	$178M	$93M	Big East	Storrs, CT	public
72	Boise State University	$176M	$61M	MWC	Boise, ID	public
73	East Carolina University	$153M	$63M	AAC	Greenville, NC	public
74	University of South Florida	$150M	$71M	AAC	Tampa, FL	public
75	University of Memphis	$148M	$64M	AAC	Memphis, TN	public

 

[AttalaDawg72]

Last in the SEC again. Yay

 

[StateCollege]

Revenue on par with Syracuse, Iowa State, Northwestern, and Boston College.

Gross

 

[TaleofTwoDogs]

Wonder what the metrics are per capita?

 

[was21]

	Program	Valuation	Revenue	Conference	City	Public/Private
50	Northwestern University	$486M	$118M	Big Ten	Evanston, IL	private
51	North Carolina State University	$481M	$121M	ACC	Raleigh, NC	public
52	University of Maryland	$477M	$121M	Big Ten	College Park, MD	public
53	Virginia Tech	$474M	$130M	ACC	Blacksburg, VA	public
54	University of California, Los Angeles	$472M	$105M	Big Ten	Los Angeles, CA	public
55	University of Colorado	$470M	$127M	Big 12	Boulder, CO	public
56	University of Utah	$468M	$126M	Big 12	Salt Lake City, UT	public
57	Kansas State University	$444M	$102M	Big 12	Manhattan, KS	public
58	Boston College	$443M	$118M	ACC	Chestnut Hill, MA	private
59	Rutgers University	$417M	$125M	Big Ten	New Brunswick, NJ	public
60	West Virginia University	$403M	$106M	Big 12	Morgantown, WV	public
61	Washington State University	$392M	$79M	Pac-12	Pullman, WA	public
62	University of California, Berkeley	$386M	$126M	ACC	Berkeley, CA	public
63	Wake Forest University	$362M	$97M	ACC	Winston-Salem, NC	private
64	Brigham Young University	$357M	$106M	Big 12	Provo, UT	private
65	Southern Methodist University	$327M	$86M	ACC	Dallas, TX	private
66	Oregon State University	$326M	$92M	Pac-12	Corvallis, OR	public
67	San Diego State University	$287M	$104M	MWC	San Diego, CA	public
68	Arizona State University	$279M	$115M	Big 12	Tempe, AZ	public
69	University of Cincinnati	$216M	$87M	Big 12	Cincinnati, OH	public
70	University of Central Florida	$181M	$85M	Big 12	Orlando, FL	public
71	University of Connecticut	$178M	$93M	Big East	Storrs, CT	public
72	Boise State University	$176M	$61M	MWC	Boise, ID	public
73	East Carolina University	$153M	$63M	AAC	Greenville, NC	public
74	University of South Florida	$150M	$71M	AAC	Tampa, FL	public
75	University of Memphis	$148M	$64M	AAC	Memphis, TN	public

The comments to this post show just how dubmass some posters are. This has to be that this website is tainted with trolls. Maybe even majority in the last several years.

 

[GloryDawg]

We are the only fan base that hunts.****

 

[85Bears]

Surprised we are that much smaller than Texas Tech

 

[Maroon Pug]

Found this tidbit when looking into the CNBC Article.

Insights From A First Time AD With Mississippi State’s Zac Selmon

Mississippi State AD Zac Selmon sits down with ADU's Tai M. Brown at the 2024 NACDA Convention to reflect on his first year as an Athletics Director and share insight into what he's learned along the way.

athleticdirectoru.com

Edit: from 2018 - 2023, State has only had a 11% increase in Athletic Revenue, while the rest of the SEC median is 32%

Mississippi State University | College Athletics Database

knightnewhousedata.org

 

[MSUDOG24]

Found this tidbit when looking into the CNBC Article.

Insights From A First Time AD With Mississippi State’s Zac Selmon

Mississippi State AD Zac Selmon sits down with ADU's Tai M. Brown at the 2024 NACDA Convention to reflect on his first year as an Athletics Director and share insight into what he's learned along the way.

athleticdirectoru.com

Edit: from 2018 - 2023, State has only had a 11% increase in Athletic Revenue, while the rest of the SEC median is 32%

Mississippi State University | College Athletics Database

knightnewhousedata.org

Nice find. I was wondering what our TV money jumps have been over the years and ran across that Knight web site. Pretty cool to mess around with. The slicing and dicing capabilities and graphics are impressive.
Looks like the gap was pretty consistent, Covid aftermath brought us back together a little bit and been off to the races since.

 

[mcdawg22]

Take UGA and Bama out and the top 10 has 2 football NCs and 0 MBB between the rest of them in the last 15 years.

 

[thatsbaseball]

No one who cares about MSU could look at the current profile (athletic and academic) and the dismal future trajectory of our school and not agree we must have a change in leadership at the top to stay relevant in higher education. I.E. We are sucking wind while Keenum fiddles.

 

[dickiedawg]

Looks like in revenue we’re something like 56th. That’s with a huge SEC welfare check every year. Holy crap that’s depressing.

Edit: That differs a good bit from the latest USA Today rankings, which has us 40th in revenue. Don’t have time right now to look too deeply at it.

 

[Seinfeld]

Looks like in revenue we’re something like 56th. That’s with a huge SEC welfare check every year. Holy crap that’s depressing.

And per USA Today, we were 40th back in March. If we truly dropped 16 spots in a matter of 9 months, that's not the best look for an AD that was brought in to spearhead NIL and fund raising

 

[dickiedawg]

And per USA Today, we were 40th back in March. If we truly dropped 16 spots in a matter of 9 months, that's not the best look for an AD that was brought in to spearhead NIL and fund raising

Well if it was strictly the same numbers 6 months apart (I doubt that very seriously) then he’s actually increased revenue by $6MM, which would be incredible.
I suspect the discrepancy has to do in part with USA Today not listing some private schools. I didn’t take the time to count schools that were missing, but I didn’t see Vanderbilt.