How it originated:<div>Byrne hired a PR/Marketing firm from Oregon this past August to come up with a marketing campaign for the athletic department. They told them that they wanted it to be edgy, exciting, show that we're going places.</div><div>
</div><div>How it came to be:</div><div>The PR firm went back to Oregon and spent the next five to five and a half months creating this campaign. During the presentation, the guy started off by talking about how perfect the slogan "Roll Tide" is. So they wanted to create something similar for us. They said "State" and "Bulldogs" were to generic and not unique enough to distinguish us, but maroon is something a lot more rare. (I happen to agree with them and support our marketing of the color maroon as an identifier.) Then, they showed us a 30 second season ticket renewal commercial. </div><div>The first 25 seconds were absolutely spectacular. Excellent video production. Nice voice over. Exciting footage like Relf scoring a touchdown, the team in the tunnel before a game chanting "HEY! GO STATE!" I had chills. I was very, very impressed.</div><div>And then the phrase "Vroom Maroon" pops up. Talk about a buzzkill. </div><div>The said the "vroom" would say that we're on the move, we're going places, we're fast-paced and exciting. I think the vroom is hard to say, ridiculous, and just all aroundembarrassing. </div><div>I agree with everything that this slogan is supposed to mean, but the slogan itself is the problem. I talked to one of the football players yesterday at the signing day party. He said that he didn't like it at first, but then he thought about what it meant and then he was okay with it. I told him that I don't think the targets of the ad will think about it that much. They'll see "Vroom Maroon", laugh, and move on. </div><div>
</div><div>Basically, I think this comes down to what Dr. Keenum thinks. This player told me that he knows a lot of the people in the athletic department like it. It will take Dr. Keenum just flat out saying no to stop this.</div><div>
</div><div>The spin was in full effect in "Thursdays with Greg Byrne" today. Basically, the people that like it are supposed to. They either ordered for the campaign to be created or someone superior to them did and thus they like it and try to pass that on. As evidenced by the discussion on here, GP, and BDJ, no one likes it. Again, the videos themselves, other than the phrase "Vroom Maroon", were really good. The problem is that the general awkwardness andlaugh-abilityof the phrase will undo the good of the video if the phrase is included.</div><div>
</div><div>Oh, and by the way, the guys from this firm are friends of GB's. They said as much at the beginning of their presentation. Just for what that's worth.</div>