The guidelines are for "post enrollment" benefits received from third parties (i.e, not from boosters). In short, guys like Gurley are cashing in on their own fame, which is against NCAA rules but is hard to justify. Redmond's problem was a recruiting violation. He received benefits from a booster to entice him to sign with State, which is an entirely different issue.
I don't know how people are upset about Redmond's suspension. Jeebus, we had a booster giving him money during recruiting, and a coach who knew about it and didn't do anything to stop it. We were damn lucky to get off as light as we did, and even more lucky that Redmond is allowed to play for us at all. We fired the coach, turned ourselves in, and fully cooperated with the NCAA and that's the only reason we weren't severely punished.....
And I don't know what to say to those of you who wish we had just ignored it and hoped we didn't get caught. That's not the way things are going to be run with Stricklin in charge, and I'm proud of that.