It's not necessarily that he's that great in a living room. It's that he outworks his competition and he does things that others haven't thought about before to get any slight edge on the competition.
Examples being sending his assistants out with camcorders when he was at Ole Miss so they could get any bit of film on prospects, even if it was just playing pick up basketball. And most recently at UT, he was the one that came up with the idea of using a helicopter to recruit the Atlanta area. To a 17 year old, that's impressive and makes them feel like they are the No. 1 guy out there. And I the hostess episode has his fingerprints all over it. I'm sure it was his idea, and I'm sure though they will say they weren't, they were "encouraged" to show up with signs in UT colors.
Orgeron is the type that makes the NCAA come up with new rules, because he stays ahead of most coaches when it comes to ideas. Saban has a similar knack for recruiting and doing that extra thing that no one else is doing. Saban just has the same knack for everything else to do with coaching as well, not just recruiting.
I really don't feel like Orgeron is the bag man type of coach more than anyone else. As I said, his "cheating" is more often in the fact that he plays in the gray areas and loopholes when it comes to the rules.