This has got to be the stupidest thing I see the coaching staff criticized for. Do you even watch other football games? Teams pass the ball short of the sticks all the time on 3rd down. Some time it works, some time it doesn't. Some times it's by design, some time by necessity. Just last night I was taking note of the Patriots and what they do on third down. On the first drive alone they had two occasions where they threw well short of the first down yard marker on third down. One was caught and ran for a first down, the other was caught and the runner dropped shy of the first down. I only watched the first half and some of the second and there were several other occasions where they did this. Sometimes the downfield receivers are covered and you have to try the short route. Some times the play is designed to send men long, opening it up for the short route to hopefully make a football move and get to the first. Some times the blitz pressure gets to the QB before the receivers make it to the sticks, so he has to throw to the short route. And guess what? sometimes everyone is covered and, as Brady did several times last night, he throws the ball into the ground in front of the receivers. Apparently doing it this way is good enough for the best QB and best team in the NFL. Some situations would clearly dictate reaching the sticks, but so many others where it is common to throw on third well short of the sticks.
Just flat out ignorant to blindly criticize the play calling for throwing short of the sticks. Just shake my head every time I see the brain trust on this board pull that one out of their hat.