I actually don't think LSU is going to spend 25M in NIL money for Kiffin. Front loaded deals are going to run their course soon.
I think that's being misunderstood because "NIL" is being said but I think it's just being used as short form way of saying roster compensation meaning both rev share and NIL (3rd party). So I think the 25M (reports of 25-30M) is really roster compensation not exclusively 3rd party NIL.
I found an old article (unfortunately turned to a paywall after the first read) where Zinn was quoted as saying LSU intended to split the rev share as 75% for football, 15% for MBB, 5% for WBB and the rest for other sports. So if you take those numbers that's about 15M rev share for football.
Take that forward to future years and then say LSU pays 15M in rev share and is guaranteeing (not actually allowed to guarantee NIL but nonetheless) another 10-15M in 3rd party NIL. That's how they get to that 25-30M "NIL short form" number. I don't think when that 25M NIL number is thrown out it actually means 25M of 3rd party NIL.
What I've heard on pods and read is that some schools are redirecting corporate sponsor money to the athletic department to players and that's how they get over the rev share cap. I've mentioned that Cody Campbell (TT billionaire booster spearheading their buying spree) quote saying going forward except for a few select situations that legitimate 3rd party NIL isn't that much and that rev share is the biggest piece. This redirecting of athletic department corporate sponsor money to players has become a sort of work around.
Here are some excerpts from articles talking about LSU's 25-30M roster compensation (both rev share and NIL).
While specific details of the contract remain fluid, sources told Yahoo Sports that school executives have discussed a seven-year, incentive-laden deal worth at least $90 million — figures that would make Kiffin, at the very least, tied for the highest-paid coach in the sport. The school is, as well, promising
significant NIL and revenue share roster investments exceeding $25 million — perhaps the most important determining factor for the coach.
It is believed that all three programs stand to pay him at least $11 million annually in deals that stretch at least six years. In Baton Rouge, Kiffin’s contract would likely make him, at the very least, tied with the highest-paid coach in the country, Georgia’s Kirby Smart at $13 million. That also includes around a $30 million guarantee for the football roster (
revenue-share + NIL).
According to new rules, schools aren’t supposed to guarantee any above-the-cap NIL for their players. And it seems foolish for schools to guarantee NIL to coaches for their rosters. Why? All NIL deals must be approved through
the industry’s new clearinghouse, NIL Go, operated by the new enforcement entity, the College Sports Commission.
“You can have $50 million, but in the current system, you’re not going to be able to use it,” Kiffin said. “You can write a contract and say here’s your rev-share and here’s your NIL, but the NIL is not guaranteed until it gets passed.”
The College Sports Commission’s primary focus is to prohibit the phony booster-backed, third-party compensation to athletes prevalent over the last few years.
But will it work without mounds of lawsuits filed by players?
In just its fifth month of operation and with just seven total employees, the College Sports Commission’s enforcement capabilities remain unclear, and no players have directly sued the operation or even taken an NIL claim to arbitration.
That’s probably because schools are finding ways to exceed the rev-share cap, mostly through redirecting corporate sponsor money from the athletic department to rosters (many of these are passing NIL Go, so far).
The most aggressive programs believe they can exceed the cap by at least $10 million.
But can a coach rely on a school’s roster guarantees? Kiffin doesn't think so.
“There’s no way to figure that out,” he said. “Why do coaches choose places? This place has all this money, but you don’t even know if you can use it. You can have $50 million for the roster, but if nothing changes and the [lawsuits against the system] don’t come and if it really works how they want, you’ve got to prove these contracts are worth the work players are doing and the markets are going to come way down.”
The mercurial coach’s true intent remains a mystery — even to those closest to him, as he decides between staying in Oxford or leaving for open jobs at LSU or Florida.
sports.yahoo.com
LSU, Florida or Ole Miss? As it turns out, Lane Kiffin's decision could come sooner than expected and it's playing out publicly in a wholly unprecedented manner.
sports.yahoo.com