i could see holding them back until the spring game. i also understand unveiling them on their own, as that creates two marketing opportunities (press conference and pictures or whatever) instead of just one (the spring game alone).
i don't understand why they picked next wednesday at 1 pm. i guess you want it to be on a weekday instead of a weekend. if they're doing this at 1 in starkville, they should come to jackson and do the same at 6 or 7. bring a bunch of adidas gear with the new logo and sell it at the MSSHOF around the press conference. sell some stuff, more publicity in the state's major market, another press conference.
hopefully, a sixpacker with skillz will be there, taking pics and posting them immediately for those of us at work and/or out of town.