Oh lord they done it now**

Status
Not open for further replies.

Chesusdog

All-Conference
May 2, 2006
4,782
4,739
113
I miss the days when we could just make fun of a corporation for dumbass marketing decisions as a whole and not across party lines.

New Coke, Pepsi Clear, Quickster, HBO Go, HBO Max, Max, HBO Max, Kitchen Fresh Chicken, Pepsi,

The one rebrand I did agree with was Chilean Seabass. That one made sense.
With the HBO one, it's particularly great. They went from HBO to HBO Go to HBO Max to Max and are now going back to HBO Max. They probably paid some consulting firm millions for those brain-busting ideas.
 

mcdawg22

Heisman
Sep 18, 2004
13,173
10,778
113
With the HBO one, it's particularly great. They went from HBO to HBO Go to HBO Max to Max and are now going back to HBO Max. They probably paid some consulting firm millions for those brain-busting ideas.
McKensey right now
season 5 money GIF
 

o_Hot Rock

Senior
Jan 2, 2010
1,834
765
113
A dying restaurant tries to save itself by rebranding and you snowflakes call it woke. Dumbasses.
I don’t eat there because it takes forever to get in and out.
the food is not that good and that ain’t changing.

That logo change is not fixing anything, they dying and now this country is a bunch political fools.
 

John Deaux VII

All-Conference
Jun 7, 2024
955
2,409
93
A dying restaurant tries to save itself by rebranding and you snowflakes call it woke. Dumbasses.
I don’t eat there because it takes forever to get in and out.
the food is not that good and that ain’t changing.

That logo change is not fixing anything, they dying and now this country is a bunch political fools.
The food is not good and they are dying, BUT it takes forever to get in and out!

"Nobody goes there anymore, its too crowded"
 

Jacknut

Junior
Sep 29, 2022
262
305
63
The new logo is a dud. The food is average (but what isn't these days). Customer base is aging out. Enjoy it while you can.
 

Bulldog Bruce

All-American
Nov 1, 2007
4,715
5,224
113
Kinda like Mahi Mahi. There's no such thing as, it's actually Dolfin fish. Nobody would eat it because it sounds like Dolphin and everyone would think that they are eating Flipper.
Mahi Mahi is the Hawaiian name of that fish. It is also called Dorado in parts of the world.
 
  • Like
Reactions: stateu1

HailStout

Heisman
Jan 4, 2020
5,330
14,995
113
To those of you, and thankfully it appears to be a significant minority, that are outraged about this, I need to ask a question. Why? You can disagree with the rebrand, but looking at their numbers Cracker Barrel has been falling off for quite some time. They had to try something. Not saying this was the right move. There also simply may not be a way to fix this for them as the kind of food they serve is not something that younger crowds are looking for. But seriously, why go straight to rage over something that in no way appears to be politically motivated?
 

DT4248

Senior
Apr 22, 2025
576
712
93
I personally feel that "if it aint broke, don't fix it"........

so the new logo sucks.....and, I really don't want my cracker barrel to be "light and bright"

but what is killing me is that there are those that said the old logo was "racist".......I'm sorry, but I don't get that! I have never been in a cracker barrel where I felt like I was in a whites only place.........when you have cornbread and biscuits and gravy and damn greens and chicken, and meat loaf that is that good.......leave your racist crap at the door, I'm eatin' with good God fearing' folk, and I could care less my color, their color, anybody's color......as long as you actin' right

I'm so tired of all this sensitive you hurt my feelings and now I am offended crap, it makes me want to go search all the uniform threads
Literally no one in real life was/is saying this. Have more media literacy and learn when an Entertainment channel is lying to you for rage bait and have more internet literacy for when someone online is trolling for engagement bait.
 
  • Like
Reactions: skip dog

Drebin

Heisman
Aug 22, 2012
21,495
25,046
113
View attachment 883131
It ain’t woke, it’s the almighty dollar. They are trying to rebrand. You can disagree with the redesign, but this is just good ole fashioned capitalism
The CEO was on one of the financial shows this week and she said they're making the change because they wanted to be more inclusive and welcoming. As for the "capitalism" part, judging by Wall Street's reaction, the decision was either nothing about finances, or they should fire their entire executive team for thinking it was a financially intelligent decision.
 
  • Like
Reactions: patdog

Bulldog Bruce

All-American
Nov 1, 2007
4,715
5,224
113
To those of you, and thankfully it appears to be a significant minority, that are outraged about this, I need to ask a question. Why? You can disagree with the rebrand, but looking at their numbers Cracker Barrel has been falling off for quite some time. They had to try something. Not saying this was the right move. There also simply may not be a way to fix this for them as the kind of food they serve is not something that younger crowds are looking for. But seriously, why go straight to rage over something that in no way appears to be politically motivated?
First, my wife loves the place and when we do road trips, that's her bathroom break because the bathrooms are always clean and they have that crap in the store. I could care less about any of this. However, RAGE is a little strong. Many people don't like change. That has been a constant through human history. So I see people fussing in an open forum, or safe space, to express their frustration over the changes all around them.
Is it getting lumped into the political fervor of the forced changes happening right now by some people? Probably, but people can vent without it being rage.
 

DT4248

Senior
Apr 22, 2025
576
712
93
Every time you get a minimalist rebrand it's because capitalism says that is the easiest thing to scale and have upkeep.

For those that travel a bunch like my job has me do - who else has noticed how every hotel has gone from having their own distinct feel to being exactly the same on the inside over the last 30 years? It's exactly that type of stupidity.

Did McDonald's go woke when they did this style of rebrand (with everything short of the logo as similar is low maintenance packaged as "modern and inclusive). Edit: Actually - I take that back, they went minimalist on their logo too. It used to have the word in there and now it's just golden arches. Maybe Cracker Barrel could have saved more by going with a just the guy with CB initials.

It's literally about cutting costs and venture capital stripping things for parts. Applebees did the same type of change - at least they were smart enough to leave an apple... for now.
 
Last edited:
Sep 30, 2012
15,987
50,211
98
I don’t care either way but that new logo looks kind of…… uninspiring.

I’m sure Glfr will be here shortly with a 5 paragraph essay on assessing Sixpacks reaction. Can’t wait.



Well sh't .... I don't how I ended up here... but enjoy the post........ again....
 

mstateglfr

All-American
Feb 24, 2008
15,981
5,825
113
The CEO was on one of the financial shows this week and she said they're making the change because they wanted to be more inclusive and welcoming. As for the "capitalism" part, judging by Wall Street's reaction, the decision was either nothing about finances, or they should fire their entire executive team for thinking it was a financially intelligent decision.
Why wouldn't a publicly traded for-profit restaurant want to strive to be inclusive and welcoming?

That seems like an obvious goal to me.
In what world would it be smart for a public traded for-profit restaurant to create a vibe that is restrictive and cold feeling?

I think people will, in general, want to eat at a place that feels inclusive and welcoming vs a place that feels cold and restrictive.

Do you agree? If you agree, then what is wrong with her comment?
 

Podgy

All-Conference
Oct 1, 2022
3,580
4,089
113
It's over. America is done. Stick a fork in it. The great political theorists of our age, Clay Travis and Catturd, are letting every red-blooded patriotic freedom loving patriot know that it's time to get angry and emotional. A company has changed a logo. Look at what we've lost. Gone are the days when bald eagles soared above while singing a beautiful song of freedom over our 2,000 sq. ft. houses with 4 bedrooms, 2.5 bathrooms and a two car garage in a nice neighborhood paid for on only one salary where the smell of mom's apple pie in the window drifted down the street as we rode bikes all day with friends. No MTV, no cellphones, no internet and no pronouns in sight and the only rainbows we saw came after a storm that nourished the small gardens in our backyards that grew the vegetables that momma turned into miracles for dinner. A slow-moving but clearly evident cloud of darkness is taking over America. We must get angry with righteous indignation. And it's likely another year without a bowl. Dark days indeed
 

DT4248

Senior
Apr 22, 2025
576
712
93
Why wouldn't a publicly traded for-profit restaurant want to strive to be inclusive and welcoming?

That seems like an obvious goal to me.
In what world would it be smart for a public traded for-profit restaurant to create a vibe that is restrictive and cold feeling?

I think people will, in general, want to eat at a place that feels inclusive and welcoming vs a place that feels cold and restrictive.

Do you agree? If you agree, then what is wrong with her comment?
I actually disagree that it should be an obvious goal, but I took econ engineering classes in college and just fundamentally disagree with the ever increasing quarterly profit cycle model that capitalism naturally leads to with a stock market and share holders needing "increasing value."

The underlying assumption (that's often wrong) is that you can attract more and more people to your business without losing your core base. NASCAR tried this pivot in the early 2000s with the change to a playoff system to get "casual sports fans interested". It worked short-term like a lot of quarterly rebrands do. But long-term the stripping of the soul in the background, the increasing prices and decreasing amenities as expendable eventually reached an inflection point and the downward spiral began.

You can't just keep chasing more and more. Sometimes, you need to know your base and cater to your base. Take your small yearly gains. Don't let private equity go full capitalism on you. And live forever. Shoutout to Waffle House.
 

mstateglfr

All-American
Feb 24, 2008
15,981
5,825
113
I actually disagree that it should be an obvious goal, but I took econ engineering classes in college and just fundamentally disagree with the ever increasing quarterly profit cycle model that capitalism naturally leads to with a stock market and share holders needing "increasing value."
Cool that you took a class that combined engineering and economics.

Almost every restaurant should obviously strive to be inclusive and welcoming. It's a service business and being welcoming is part of that.
The exception could be the rare highly rated exclusive restaurants...but that is a clear exception, and rare one too.

Chain restaurant managers arent like 'be a dick to your customers and make them feel unwelcome!' because that isn't smart.

It isn't limited to chains or publicly traded restaurants- small family owned restaurants want to create an atmosphere that is inclusive and welcoming too. They recognize how many options there are for food and providing a welcoming atmosphere helps earn and retain business.
 

DT4248

Senior
Apr 22, 2025
576
712
93
Cool that you took a class that combined engineering and economics.

Almost every restaurant should obviously strive to be inclusive and welcoming. It's a service business and being welcoming is part of that.
The exception could be the rare highly rated exclusive restaurants...but that is a clear exception, and rare one too.

Chain restaurant managers arent like 'be a dick to your customers and make them feel unwelcome!' because that isn't smart.

It isn't limited to chains or publicly traded restaurants- small family owned restaurants want to create an atmosphere that is inclusive and welcoming too. They recognize how many options there are for food and providing a welcoming atmosphere helps earn and retain business.
Dick's last resort is doing just fine.

Taco Bell went minimalism on the logo and it didn't move the needle positively. Biggest things that worked is the Dorito Loco Taco and Baja Blast. Catering to the base of the drunk/high late night crowd does wonders. Trying to be "family friendly" and "inclusive" is just buzzwords.

I see through that and you don't seem to. Inclusive is corpo speak for "we want more people to eat here and so we'll try to attract in those who aren't eating here." It's not about being nice in your service - it's about getting the health nut to stop and get your greasy burger from Hardee's. Eventually you cater to not your base too much and lose who you were.

ESPN has seen this play out and luckily for them they have been pivoting to realizing the moneymaker is just live sports and so they strip everything else for parts. Was wholly stupid to chase after the kardashian crowd on a sports channel. They've survived that paradigm shift by eliminating completion. Apple just gave up on baseball and sounds like they'll get MLB TV too.
 

3407Dewey

Senior
Jun 4, 2014
322
445
63
It's over. America is done. Stick a fork in it. The great political theorists of our age, Clay Travis and Catturd, are letting every red-blooded patriotic freedom loving patriot know that it's time to get angry and emotional. A company has changed a logo. Look at what we've lost. Gone are the days when bald eagles soared above while singing a beautiful song of freedom over our 2,000 sq. ft. houses with 4 bedrooms, 2.5 bathrooms and a two car garage in a nice neighborhood paid for on only one salary where the smell of mom's apple pie in the window drifted down the street as we rode bikes all day with friends. No MTV, no cellphones, no internet and no pronouns in sight and the only rainbows we saw came after a storm that nourished the small gardens in our backyards that grew the vegetables that momma turned into miracles for dinner. A slow-moving but clearly evident cloud of darkness is taking over America. We must get angry with righteous indignation. And it's likely another year without a bowl. Dark days indeed
Slow clap
 

patdog

Heisman
May 28, 2007
56,762
26,104
113
The CEO was on one of the financial shows this week and she said they're making the change because they wanted to be more inclusive and welcoming. As for the "capitalism" part, judging by Wall Street's reaction, the decision was either nothing about finances, or they should fire their entire executive team for thinking it was a financially intelligent decision.
This is the CEO. And for everyone railing about people calling her woke, they’re calling her woke because of the initiatives she’s taken over the last 2 years before this.
1755869423270.jpeg
 

The Peeper

Heisman
Feb 26, 2008
15,432
10,580
113
I don’t care either way but that new logo looks kind of…… uninspiring.

I’m sure Glfr will be here shortly with a 5 paragraph essay on assessing Sixpacks reaction. Can’t wait.


I could have told you the logo was brown and yellow but past that, couldn't have told you one thing about it.
 
  • Like
Reactions: MSUDOG24

ckDOG

All-American
Dec 11, 2007
10,004
5,826
113
I actually disagree that it should be an obvious goal, but I took econ engineering classes in college and just fundamentally disagree with the ever increasing quarterly profit cycle model that capitalism naturally leads to with a stock market and share holders needing "increasing value."

The underlying assumption (that's often wrong) is that you can attract more and more people to your business without losing your core base. NASCAR tried this pivot in the early 2000s with the change to a playoff system to get "casual sports fans interested". It worked short-term like a lot of quarterly rebrands do. But long-term the stripping of the soul in the background, the increasing prices and decreasing amenities as expendable eventually reached an inflection point and the downward spiral began.

You can't just keep chasing more and more. Sometimes, you need to know your base and cater to your base. Take your small yearly gains. Don't let private equity go full capitalism on you. And live forever. Shoutout to Waffle House.
You are correct. Cracker Barrell is just fighting the fact that their brand is beloved by older nearly dead customers whose core base shrinks every year. They are trying to expand the audience that finds the restaurant appealing while not pissing off the audience that grew with it from the 70s to today. Makes sense on paper but you can't simultaneously be quaint and folksy and streamlined and modern at the same time. Not possible. It's simply a dying brand on a large scale.

You have to try to save it but they'll eventually lose and sell the stores for decent money (good real estate and foot print) and the brand for pennies or go bankrupt. Unless they figure out how to completely rebrand and change the model completely. That's possible but certainly very very difficult.

The woke takes are hilarious and telling on the people that have them. They are either outraged at all change involving things they think fondly of or they are simply responding to the programming provided by their cable news overlords.
 

The Peeper

Heisman
Feb 26, 2008
15,432
10,580
113
The whole chain could shut down and it wouldn't bother me. The food SUCKS. It ain't Granny's cooking...although it claims to be.

Same, I can count on one hand and still have fingers left over how many times I've been in one
 
Aug 15, 2011
704
270
63
Cracker Barrel's about 10 years too late to getting on the simple logo and bare essentials design bandwagon. This seems to have started when Apple updated their IOS with basic app designs early last decade. It looks lazy to me.
 

The Peeper

Heisman
Feb 26, 2008
15,432
10,580
113
But what's woke about this?
I'm guessing that its considered "woke" because they think that the woke public was responsible for taking Grandpa Cracker out of his rocking chair.

I wonder if CB had put Uncle Ben in another chair beside Grandpa Cracker if that would have made a difference for them?
 

The Peeper

Heisman
Feb 26, 2008
15,432
10,580
113
They probably paid some consulting firm millions for those brain-busting ideas.

Kind of like all the different ones we've got floating around now and doesn't seem to be a respectable one in the whole bunch, except the "M over S"..........
 

mcdawg22

Heisman
Sep 18, 2004
13,173
10,778
113
Every time you get a minimalist rebrand it's because capitalism says that is the easiest thing to scale and have upkeep.

For those that travel a bunch like my job has me do - who else has noticed how every hotel has gone from having their own distinct feel to being exactly the same on the inside over the last 30 years? It's exactly that type of stupidity.

Did McDonald's go woke when they did this style of rebrand (with everything short of the logo as similar is low maintenance packaged as "modern and inclusive). Edit: Actually - I take that back, they went minimalist on their logo too. It used to have the word in there and now it's just golden arches. Maybe Cracker Barrel could have saved more by going with a just the guy with CB initials.

It's literally about cutting costs and venture capital stripping things for parts. Applebees did the same type of change - at least they were smart enough to leave an apple... for now.
Not just the inside of hotels but the outside. Have you noticed every hotel chain has the same metallic neon blue led accent lighting? I can’t remember where we stayed but it was one of those retail hotel exits where 4 brands of hotels were next to each other and they all had this exact same feature. Maybe it was just that area.

IMG_0311.jpeg
 
  • Like
Reactions: FrontRangeDawg

The Peeper

Heisman
Feb 26, 2008
15,432
10,580
113
Sounds like someone needs to schedule an eye appointment Mr Boomer.**
Yeah I don't pay any attention to minor details. Now, if they wanted to get my attention with their new logo, they could put that young blonde in the short shirt in that chair. Uncle Cracker didn't grab my attention like she would though
 
Status
Not open for further replies.